Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumers. However, as thousands of companies, large and small, have discovered, conducting business on these MSPs carries significant risks. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a recent HBR article.
What impact will telemedicine and digital technology have on the U.S. healthcare system? Will telemedicine continue to be popular after COVID? What types of medicine are feasible virtually? Abraham (Avi) Seidmann, Everett W. Lord Distinguished Faculty Scholar and Professor of Information Systems at Boston University Questrom School of Business explores.
A recent survey conducted over social media by Abraham (Avi) Seidmann, Everett W. Lord Distinguished Faculty Scholar and Professor of Information Systems at Boston University Questrom School of Business, looked into the factors that could convince people to get the COVID-19 vaccine.
Financial automation, or robo-advising, is a quickly growing industry. Trends such as WallStreetBets, the subreddit that led the GameStop surge, have sparked interest in investing for young audiences. Apps such as Robinhood are growing rapidly and utilize robo-advising as their core services. Steven Kou, Questrom Professor in Management and Professor of Finance, breaks down robo-advising so investors can understand its
For decades, many businesses have experienced a race to incorporate the newest and best technologies in their organizations. Professor of Information Systems and David J. McGrath Jr. Professor in Management Venkat Venkatraman sits down with Insights@Questrom to answer our questions on what businesses need to know about the digital transformation in the 2020’s and beyond.
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage their consumers through the use of social media.
The pandemic has increased dependence on online shopping and the way consumers interact with companies. How has the digital purchase journey changed for retailers? Are certain sectors affected more than others? Professor of Marketing Shuba Srinivasan sits down with Insights@Questrom to answer a few questions on trends she has seen in digital retail during COVID-19.
Companies are rapidly deploying artificial intelligence to lessen the burden on service employees and create a more streamlined process. Michelle Shell, Visiting Assistant Professor, Operations & Technology Management, shares how they can successfully integrate AI without losing the trust and satisfaction of their customers.
While open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information, enormous gaps remain that may actually drive economic inequities. New research by Questrom's Dylan Walker and PhD student Kai Zhu uncovers a solution.
AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000 people who took part in 10 experiments: When consumers are seeking functional or practical products, they tend to trust AI's recommendations more than a human's. But the opposite is true when
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most imagine, and that publishers and advertisers will be squeezed by changes to online advertising.
New research from Andrei Hagiu challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge.