Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage their consumers through the use of social media.
The pandemic has increased dependence on online shopping and the way consumers interact with companies. How has the digital purchase journey changed for retailers? Are certain sectors affected more than others? Professor of Marketing Shuba Srinivasan sits down with Insights@Questrom to answer a few questions
Companies are rapidly deploying artificial intelligence to lessen the burden on service employees and create a more streamlined process. Michelle Shell, Visiting Assistant Professor, Operations & Technology Management, shares how they can successfully integrate AI without losing the trust and satisfaction of their customers.
While open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information, enormous gaps remain that may actually drive economic inequities. New research by Questrom's Dylan Walker and PhD student Kai Zhu uncovers a solution.
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most imagine, and that publishers and advertisers will be squeezed by changes to online advertising.