Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder of full-service market research company Chadwick Martin Bailey, has the answers.
While open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information, enormous gaps remain that may actually drive economic inequities. New research by Questrom's Dylan Walker and PhD student Kai Zhu uncovers a solution.
When it comes to the best pitches and persuading an audience, there are some common threads, says Gregory Stoller, senior lecturer of strategy and innovation at Boston University Questrom School of Business.
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most imagine, and that publishers and advertisers will be squeezed by changes to online advertising.