Business Functions: Marketing
What’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Leveraging Marketing Information in a Changing Age
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder of full-service market research company Chadwick Martin Bailey, has the answers.
Data and Insights in Luxury Marketing
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to trust your gut when making marketing decisions.
What’s The Value Of Your Data To Advertisers — And To You?
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most imagine, and that publishers and advertisers will be squeezed by changes to online advertising.
