In this episode of the Insights@Questrom Podcast, we talk to Associate Professor of Markets, Public Policy, & Law, Tal Gross, to discuss the recent announcement from...
During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue share agreements worth it? Pnina Feldman...
MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution of consumerism. The article discusses the...
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media and other technologies on branding. How...
What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom Professor and...
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas on social...
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage...
Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of increasing consumer...
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder...
AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on...
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to trust your...
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth...
How to get consumers to buy now, not later — and love it
