Marketing

In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media and other technologies on

What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom

In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas

Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations

Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.

Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman

AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing —