Marketing

What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom

In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas

Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations

Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.

Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman

High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to

New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is