Marketing

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.

Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman

High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to

New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is

How to get consumers to buy now, not later — and love it