How can companies effectively measure the impact of their advertisements online? Garrett Johnson, Assistant Professor in Marketing explains.
Boston University's Questrom School of Business recently hosted an Insights@Questrom Live event with Boston Red Sox legend David "Big Papi" Ortiz. Susan Fournier, Allen Questrom Professor...
What is Behavioral Science in the Wild? In this Expert Take, Nina Mazar, Professor of Marketing, and Dilip Soman, Canada Research Chair at the University of...
How has racial bias become more evident in customer service? In this Expert Take, Questrom’s Avi Seidmann, Professor of Information Systems, dives into findings he co-researched...
What are Decentralized Autonomous Organizations (DAOs) and how are they becoming the next big trend in cryptocurrency? In this Expert Take, Anne Connelly, Faculty of Questrom...
How does China’s activity to regulate its tech sector compare to its previous approach to this rapidly growing industry? In the third and final installment of...
Garrett Johnson, Assistant Professor of Marketing, recently spoke with Pete Howard, Professor of the Practice in Marketing and Executive Director of the Digital Business Institute, to...
Why do patients distrust Medical Artificial Intelligence technologies- and are they right to do so? In this Insights@Questrom Expert Take, Professor, Marketing Carey Morewedge and Assistant...
How can the pharmaceutical industry balance innovation with affordability? In this Expert Take, Questrom's Rena Conti, Dean's Research Scholar and Associate Professor, Markets, Public Policy, and...
The drop in the Chinese export market has made domestic consumption- and domestic political and economic control- all the more important for the Chinese government. In...
What impact will the decision by Republican governors in 26 states to end enhanced unemployment benefits have on workers and the job market? Patricia Cortes, Associate...
How should the United States respond to the climate crisis? In this Insights@Questrom Expert Take, Professor of the Practice in Markets, Public Policy, and Law Peter...
The pandemic has forced the world to rethink the way we work. In this Insights@Questrom Expert Take, Senior Lecturer, Management & Organizations James French explains how...
On May 4th, Boston University Questrom School of Business and Innovate@BU hosted Steve Blank and Alex Osterwalder in a webinar discussing Corporate Innovation. They are two...
Estelle Yuan Sun, Associate Professor in Accounting at Questrom, discusses her recent research on firms disclosing information related to climate risk exposure given the record-breaking weather...
Join Marshall Van Alstyne, Questrom Professor in Management, as he hosts a panel of experts, including Andrei Hagiu, Associate Professor of Information Systems, to discuss whether...
Is it possible to map out entrepreneurship across the United States? Catherine Fazio, Lecturer in Strategy and Innovation, explains in this Expert Take, the Startup Cartography...
Siobhan O’Mahony, Feld Family Professor in Innovation and Entrepreneurship at Questrom, and Ian Mashiter, Master Lecturer in Strategy & Innovation at Questrom, sit down with Raul...
Avi Seidmann, Professor of Information Systems at Questrom School of Business, sits down with guest Anindya Ghose, Heinz Riehl Chair Professor of Business and the Director...
Join the Digital Business Institute and the Institute for Health Systems Innovation and Policy for Part 1 of a seven part webinar series that addresses why...
In Part 2 of this seven part series, Darrell Griffin from the Institute for Health Systems Innovation & Policy, sits down with Dr. Brian Jack from...
In Part 3 of this seven part series on Digitally Transforming Post-Covid Health Care, Rena Conti, Associate Professor in Markets, Public Policy, & Law at Boston...
The U.S. health care industry has wrestled with issues largely solvable by digital transformation for the last 20 years. The COVID crisis uncovered these glaring issues...
What does GDP measure and why should managers care about this metric in their businesses? Senior Lecturer of Markets, Public Policy, and Law Jay Zagorsky sits...
This episode of the Language of Business looks abroad at Japanese children’s clothing brand Miki House, online marketplace HireFive that matches Brazilian software developers with American...
COVID-19 revealed significant weaknesses in the global medical supply chain, leaving hospitals without masks, PPE, and other critical supplies at a time when they were most...
The pandemic has forever changed business, completely disrupting some industries—like radio, office leasing and job search platforms—while giving birth to others, such as Force of Nature,...
Behavioral scientists have explored how certain nudges can influence individual behavior, but can those principles be applied to entire organizations? Nina Mazar, marketing professor and co-director...
The performing arts can be an incredibly useful tool in helping individuals on the autism spectrum cope with social anxiety or social awkwardness. In this episode...
Go behind the headlines into the seamier side of business with interviews with a lawyer in the Bernie Madoff case, the co-author of Betrayed: A Survivor’s...
What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom Professor and...
This episode takes a 360-degree view of an entirely new industry in the state of Massachusetts: cannabis. Hear from leaders of C3RN, CanWell, and INSA as...
BU Questrom Professors Mark Williams and Gordon Burtch sat down to discuss the story that has captivated the financial world over the past two weeks: the...
What impact does uncertainty, like the spread of COVID-19 in the Republican party, have on the stock market? How do investors typically behave in the face...
Despite months of adding back jobs lost to COVID-19, economists predict that the unemployment rate will not fully recover until 2024. Why will it take so...
The eviction moratorium officially expired in Boston on Oct. 17, 2020. Learn more about the impact this will have on tenants and landlords, as well as...
What climate change policies should be passed now as the US enters the final stretch of the election period? What policies should be considered during the...
In this episode, Language of Business visits MassChallenge in Boston, a global network for innovators who are working to solves massive challenges, to meet three teams...