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COVID-19 revealed significant weaknesses in the global medical supply chain, leaving hospitals without masks, PPE, and other critical supplies at a time when they

Behavioral scientists have explored how certain nudges can influence individual behavior, but can those principles be applied to entire organizations? Nina Mazar, marketing professor

What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom

BU Questrom Professors Mark Williams and Gordon Burtch sat down to discuss the story that has captivated the financial world over the past two