July 25, 2023
In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform, Twitter, and offered her expertise on brand recognition and branding.
In the interview, Dean Fournier discusses the high risk of rebranding, repositioning, and renaming an instantly recognizable brand, examples of tech companies that have changed their corporate names, and why she is so fascinated by the change. She also discusses what might have influenced Musk to make such a drastic move, the potential upside, whether this rebrand will positively impact competitors like Facebook’s new Threads, and her overall opinion of Musk.