Marketing

During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue share agreements worth it? Pnina Feldman sits down for a...

MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution of consumerism. The article discusses the rise of digitization and...

In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media and other technologies on branding. How companies are adapting their...

In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas on social media. Her insights reveal...

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.

AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000...

New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most...

How to get consumers to buy now, not later — and love it