© 2023 Trustees of Boston University
Get real time update about this post category directly on your device, subscribe now.
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role...
Read moreDespite that sales were down 22% in 2023, Barbie is trending again.
Read moreJuly 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...
Read moreJuly 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
Read moreJuly 25, 2023 In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform,...
Read moreJuly 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
Read moreJuly 24, 2023 TechNewsWorld recently published an article featuring Patricia Hambrick, Master Lecturer of Marketing, discussing Elon Musk's transformative move...
Read moreJuly 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers...
Read moreJay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the...
Read moreLast month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair...
Read moreDuring the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue...
Read moreMIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution...
Read moreIn this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...
Read moreWhat happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve?...
Read moreIn this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers...
Read moreSit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights...
Read moreSteve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers...
Read moreBU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreBetween the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information...
Read moreAI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in...
Read moreHigh-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use...
Read moreNew research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that...
Read moreHow to get consumers to buy now, not later — and love it
Read moreGet Insights straight to your inbox by signing up now.
© 2023 Trustees of Boston University