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Is that cereal box getting smaller? Welcome to the bewildering world of shrinkflation.
September 5, 2024 USA Today recently published an article featuring Nailya Ordabayeva, Kelli Questrom Associate Professor in Marketing, discussing the...
Read moreDetailsBrewing Efficiency and Satisfaction: Starbucks’ Siren Craft System
As Starbucks introduces new systems to improve operational efficiency and customer satisfaction, Belfort Group’s Drew Vaughan poses the following topic...
Read moreDetailsIs prebiotic soda too good to be true?
June 10th, 2024 Boston.com recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing Poppi’s recent lawsuit over their...
Read moreDetailsThe Power of Presence: Crafting Memorable Brand Experiences in a Multiverse Landscape
In a world shaped by the aftermath of COVID-19, brands and individuals navigate a diverse array of digital, gaming, and...
Read moreDetailsTech at Work: How the End of Cookies Will Transform Digital Marketing
May 16th, 2024 HBR IdeaCast recently recorded a podcast interviewing Garrett Johnson, Associate Professor in Marketing, discussing the new technologies...
Read moreDetailsRedefining Wellness: Equinox’s $40,000 Membership and the Future of Luxury Fitness
How do you interpret Equinox’s decision to introduce a luxury gym membership priced at $40,000 annually? Equinox has moved beyond...
Read moreDetailsFast Food Forever: How McHaters Lost the Culture War
May 12th, 2024 The New York Times recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public...
Read moreDetailsCan the Bias in Algorithms Help Us See Our Own?
April 8th, 2024 The Brink recently published an article featuring Carey Morewedge, Professor in Marketing, discussing how algorithms, while often...
Read moreDetailsTrader Joe’s $3 mini totes went viral on TikTok. Now, they’re reselling for hundreds
March 13th, 2024 The Associated Press recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy,...
Read moreDetailsThe anti-Valentine’s Day movement is gaining strength
February 12th, 2024 The Washington Post recently published an article featuring Barbara Bickart, Associate Professor of Marketing, discussing people disconnecting...
Read moreDetailsHate Valentine’s Day? There’s a Market for You, Too.
February 11th, 2024 The New York Times recently published an article featuring Barbara Bickart, Associate Professor of Marketing, discussing how...
Read moreDetailsQuestrom Women Mean Business: Meet Shannon Watkins, CMO of the Jordan Brand at Nike
This month, Questrom School of Business welcomed Shannon Watkins, Chief Marketing Officer of the Jordan Brand, to the stage to...
Read moreDetailsPlane crashes, a global pandemic and terrorist attacks: How tragedy shaped DFW Airport
November 9th, 2023 The Dallas Morning News recently published an article featuring Samuel Engel, Lecturer of Marketing, discussing both the...
Read moreDetailsHow Apple Defines Consumer Logic
The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
Read moreDetailsWhat rockets a brand into cult following status?
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role...
Read moreDetailsBarbie: A Revolving Legacy
Despite that sales were down 22% in 2023, Barbie is trending again.
Read moreDetailsThe Relevance of the Barbie Experience
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...
Read moreDetailsIs Threads bad for privacy? Not uniquely, expert says
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
Read moreDetailsBrilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X
July 25, 2023 In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform,...
Read moreDetailsIs Elon Musk right to ditch the Twitter bird logo?
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
Read moreDetailsMusk Rolls Dice with Drastic Rebranding of Twitter
July 24, 2023 TechNewsWorld recently published an article featuring Patricia Hambrick, Master Lecturer of Marketing, discussing Elon Musk's transformative move...
Read moreDetailsBarbie is all the buzz this summer — and retailers hope it will make cautious consumers spend
July 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers...
Read moreDetailsStarbucks fans are steamed:
Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the...
Read moreDetailsIs Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair...
Read moreDetailsFood Delivery Platforms: Worth the Bite Out of Revenue for Restaurants, or has the Relationship Spoiled?
During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue...
Read moreDetailsMIT Sloan Management Review: When We Don’t Own the Things We Use, Will We Still Love Them?
MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution...
Read moreDetailsHow Social Media and Digital Technology Are Changing The Way Companies #Brand
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...
Read moreDetailsExpert Take: Managing the Brand Relationship in Today’s Complex Environment
What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve?...
Read moreDetailsWhen Influence Goes Too Far: Social Media’s Effect on the Capitol Riots
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers...
Read moreDetailsInsights Live: How to Engage Consumers Using Social Media
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights...
Read moreDetailsInsights Live: Engineering Trust in Online Marketplaces
Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers...
Read moreDetailsWhat’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreDetailsInsights Live: Leveraging Marketing Information in a Changing Age
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information...
Read moreDetailsHarvard Business Review: When Do We Trust AI’s Recommendations More Than People’s?
AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in...
Read moreDetailsInsights Live: Data and Insights in Luxury Marketing
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use...
Read moreDetailsWhat’s The Value Of Your Data To Advertisers — And To You?
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that...
Read moreDetailsTo Buy Or Not To Buy
How to get consumers to buy now, not later — and love it
Read moreDetailsUpcoming Events
March 2025
Mar 27 2025
Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
Questrom Executive Dining Rooms
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