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Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair of Goodby Silverstein and Partners to answer the question, ‘is...
Read moreDuring the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue share agreements worth it? Pnina Feldman sits down for a...
Read moreMIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution of consumerism. The article discusses the rise of digitization and...
Read moreIn this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media and other technologies on branding. How companies are adapting their...
Read moreWhat happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom Professor and Dean and Professor of...
Read moreIn this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas on social media. Her insights reveal...
Read moreSit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage their consumers through the...
Read moreSteve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of increasing consumer confidence in online marketplaces....
Read moreBU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreBetween the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder of full-service market research company...
Read moreAI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000...
Read moreHigh-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to trust your gut when making marketing...
Read moreNew research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most...
Read moreHow to get consumers to buy now, not later — and love it
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© 2023 Trustees of Boston University