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What rockets a brand into cult following status?
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role...
Read moreBarbie: A Revolving Legacy
Despite that sales were down 22% in 2023, Barbie is trending again.
Read moreThe Relevance of the Barbie Experience
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...
Read moreIs Threads bad for privacy? Not uniquely, expert says
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
Read moreBrilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X
July 25, 2023 In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform,...
Read moreIs Elon Musk right to ditch the Twitter bird logo?
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
Read moreMusk Rolls Dice with Drastic Rebranding of Twitter
July 24, 2023 TechNewsWorld recently published an article featuring Patricia Hambrick, Master Lecturer of Marketing, discussing Elon Musk's transformative move...
Read moreBarbie is all the buzz this summer — and retailers hope it will make cautious consumers spend
July 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers...
Read moreStarbucks fans are steamed:
Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the...
Read moreIs Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair...
Read moreFood Delivery Platforms: Worth the Bite Out of Revenue for Restaurants, or has the Relationship Spoiled?
During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue...
Read moreMIT Sloan Management Review: When We Don’t Own the Things We Use, Will We Still Love Them?
MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution...
Read moreHow Social Media and Digital Technology Are Changing The Way Companies #Brand
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...
Read moreExpert Take: Managing the Brand Relationship in Today’s Complex Environment
What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve?...
Read moreWhen Influence Goes Too Far: Social Media’s Effect on the Capitol Riots
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers...
Read moreInsights Live: How to Engage Consumers Using Social Media
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights...
Read moreInsights Live: Engineering Trust in Online Marketplaces
Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers...
Read moreWhat’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreInsights Live: Leveraging Marketing Information in a Changing Age
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information...
Read moreHarvard Business Review: When Do We Trust AI’s Recommendations More Than People’s?
AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in...
Read moreInsights Live: Data and Insights in Luxury Marketing
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use...
Read moreWhat’s The Value Of Your Data To Advertisers — And To You?
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that...
Read moreTo Buy Or Not To Buy
How to get consumers to buy now, not later — and love it
Read moreUpcoming Events
October 2023
Oct 10 2023
Generative AI Perspectives
Questrom Executive Dining Rooms
Oct 25 2023
M&A and Product Management in the Tech Industry
Questrom Executive Dining Rooms
November 2023
Nov 08 2023
The Unintended Consequences of Digital Health Innovation
Questrom Executive Dining Rooms
Nov 16 2023
Digital Marketing Symposium
Questrom Executive Dining Rooms
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