Digital Business

One of the most promising applications of Artificial Intelligence (AI) is that of generative AI: AI algorithms capable of producing textual, visual, and auditory content with little to no human...

The applications of blockchain technology beyond cryptocurrency are compellingly illustrated in TRUST, a graphic novel written and illustrated by Anne Connelly, Adjunct Lecturer at Questrom School of Business, and Chief...

During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue share agreements worth it? Pnina Feldman sits down for a...

April 20, 2022 Harvard Business Review Analytic Service recently published a white paper on truth, trust, and tech, sponsored by the Boston University Questrom School of Business. The report provides...

How has the COVID-19 pandemic shaped our ability to utilize Artificial Intelligence, and how have we adapted AI to respond to the pandemic in turn? In this Insights@Questrom blog post,...

Facebook’s recent announcement that it will adopt the brand name Meta signifies a new effort by the technology industry to race towards the next stage of the internet- what many...

MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution of consumerism. The article discusses the rise of digitization and...

Cryptocurrencies like Bitcoin have exploded in value, but has that growth translated into actual use as a medium of exchange? Dr. Gerry Tsoukalas, Associate Professor of Information Systems at Questrom,...

Harvard Business Review recently published insight co-authored by Marshall Van Alstyne, Questrom Professor of Management and Professor of Information Systems, on the need to update Section 230 of the 1996...

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumers. However, as thousands of companies, large and small,...

What impact will telemedicine and digital technology have on the U.S. healthcare system? Will telemedicine continue to be popular after COVID? What types of medicine are feasible virtually? Abraham (Avi)...

A recent survey conducted over social media by Abraham (Avi) Seidmann, Everett W. Lord Distinguished Faculty Scholar and Professor of Information Systems at Boston University Questrom School of Business, looked...

Financial automation, or robo-advising, is a quickly growing industry. Trends such as WallStreetBets, the subreddit that led the GameStop surge, have sparked interest in investing for young audiences. Apps such...

For decades, many businesses have experienced a race to incorporate the newest and best technologies in their organizations. Professor of Information Systems and David J. McGrath Jr. Professor in Management...

The pandemic has increased dependence on online shopping and the way consumers interact with companies. How has the digital purchase journey changed for retailers? Are certain sectors affected more than...

Companies are rapidly deploying artificial intelligence to lessen the burden on service employees and create a more streamlined process. Michelle Shell, Visiting Assistant Professor, Operations & Technology Management, shares how...

While open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information, enormous gaps remain that may actually drive economic inequities. New research by Questrom's Dylan Walker...

AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000...

New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that individual tracking data is likely worth significantly less than most...

New research from Andrei Hagiu challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge.

Even though medical AI can perform with expert-level accuracy and deliver cost-effective care at scale, why do patients overwhelmingly prefer to be seen and diagnosed by humans?