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How Social Media and Digital Technology Are Changing The Way Companies #Brand
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media and other technologies on branding. How companies are adapting their marketing efforts to the new digital landscape is an ever-evolving topic, and one which she breaks down in this insightful analysis of current and future trends.
Latest Insights.
Management Science: Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
Management Science recently published a study co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, examining the effect of the #MeToo movement on the likelihood of Hollywood producers working with female writers on new movie projects.
Expert Take: Disclosure Issues: Climate Change and Extreme Weather Events
Estelle Yuan Sun, Associate Professor in Accounting at Questrom, discusses her recent research on firms disclosing information related to climate risk exposure given the record-breaking weather events in the United States over recent years.
Insights Live: Should We Regulate Platforms? How?
Join Marshall Van Alstyne, Questrom Professor in Management, as he hosts a panel of experts, including Andrei Hagiu, Associate Professor of Information Systems, to discuss whether platforms should be regulated, the implications of such actions, and possible solutions on how to regulate them.
Harvard Business Review: Measuring the Impact of #MeToo on Gender Equity in Hollywood
Harvard Business Review recently published insight co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, on her research examining gender equity in Hollywood in terms of employment opportunities and the types of ideas developed before and after the allegations against producer Harvey Weinstein in October 2017.
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Latest Publications.
Management Science: Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
Management Science recently published a study co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, examining the effect of the #MeToo movement on the likelihood of Hollywood producers working with female writers on new movie projects.
Harvard Business Review: Measuring the Impact of #MeToo on Gender Equity in Hollywood
Harvard Business Review recently published insight co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, on her research examining gender equity in Hollywood in terms of employment opportunities and the types of ideas developed before and after the allegations against producer Harvey Weinstein in October 2017.
National Bureau of Economic Research: Gender Differences in Job Search and the Earnings Gap: Evidence from Business Majors
In a working paper recently published by the National Bureau of Economic Research (NBER), Patricia Cortés, Associate Professor in Markets, Public Policy, & Law, and her co-authors discuss gender differences in the job search process. By analyzing the data from nearly 3,200 undergraduate business students from 2013 to 2019, the study shows two key findings: 1) gender differences in the
Harvard Business Review: Shareholder Activism for Climate Risk Disclosures
Harvard Business Review recently published an article coauthored by Caroline Flammer, Dean’s Research Scholar and Associate Professor of Strategy and Innovation. Caroline and her coauthors at Harvard Business School explored what effect shareholder activism has on companies disclosing the risks of climate change on their business and how such disclosures affect markets and the companies themselves.
