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Maine’s gamble on sports betting may be paying off — but Olympics play a wild card
July 29, 2024 Mainebiz recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law,...
Read moreDetailsPlenty of Sports, but Olympics Betting Bump Unlikely in 2024
July 25, 2024 ESPN recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law,...
Read moreDetailsManaging the Risk in Human Brands
Human brands such as Calvin Klein and David Beckham are at once hugely powerful as well as highly risky. In...
Read moreDetailsWhat’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreDetailsUpcoming Events
February 2025
Feb 20 2025
Data Blitz: Faculty Research Showcase
March 2025
Mar 27 2025
Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
Questrom Executive Dining Rooms
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