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Insights Live

December 2022
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Previous Events

Insights@Questrom Live! The Cookies are Crumbling: What’s the Future of Digital Advertising?

Garrett Johnson, Assistant Professor of Marketing, recently spoke with Pete Howard, Professor of the Practice in Marketing and Executive Director of the Digital Business Institute, to discuss the future of digital advertising with cookies going by the wayside. This Insights@Questrom Live! event was hosted by the Digital Business Institute.

Insights Live! Innovate or Die: The Future of Corporate Innovation

On May 4th, Boston University Questrom School of Business and Innovate@BU hosted Steve Blank and Alex Osterwalder in a webinar discussing Corporate Innovation. They are two of the top thought leaders on how innovation is cultivated and grown within a large company. Osterwalder recently published his latest book The invincible Company and Blank’s May 2013 […]

Insights Live: Should We Regulate Platforms? How?

Join Marshall Van Alstyne, Questrom Professor in Management, as he hosts a panel of experts, including Andrei Hagiu, Associate Professor of Information Systems, to discuss whether platforms should be regulated, the implications of such actions, and possible solutions on how to regulate them. Video Segments: 02:45 – Big agenda, Overcoming antitrust failures Cristina Caffarra – […]

Insights Live: How Corporate Innovators Thrive in a World of Constraints

Siobhan O’Mahony, Feld Family Professor in Innovation and Entrepreneurship at Questrom, and Ian Mashiter, Master Lecturer in Strategy & Innovation at Questrom, sit down with Raul Aldrey (Questrom ’00), Chief Product Officer at Mediakind, Prashant Hinge (Questrom ’18), AVP of Innovation and Strategic Integration for the Hanover Insurance Group, and Ashley Nagle Eknaian (Questrom ’00), […]

Insights Live: Using Mobile Technologies to Improve Patient Healthcare

Avi Seidmann, Professor of Information Systems at Questrom School of Business, sits down with guest Anindya Ghose, Heinz Riehl Chair Professor of Business and the Director of the Masters of Science in Business Analytics program at NYU Stern School of Busines and author of the best-selling book, TAP: Unlocking the Mobile Economy, as he shares […]

Insights Live: The Importance of a Digital Transformation Strategy for Post-COVID Health Care

Join the Digital Business Institute and the Institute for Health Systems Innovation and Policy for Part 1 of a seven part webinar series that addresses why the COVID crisis is driving the need for digital transformation in health care. Dr. Jonathan Woodson, Larz Anderson Professor in Management at Questrom School of Business and Director of […]

Insights Live: Telehealth Opens the Door to the Digital Health Home

In Part 2 of this seven part series, Darrell Griffin from the Institute for Health Systems Innovation & Policy, sits down with Dr. Brian Jack from BU School of Medicine, and Thomas Foley from AMD Global Telemedicine, and discusses the impact the pandemic had on the rise of telehealth, and the future of telehealth post-pandemic.

INSIGHTS LIVE: Re-thinking health care financing

In Part 3 of this seven part series on Digitally Transforming Post-Covid Health Care, Rena Conti, Associate Professor in Markets, Public Policy, & Law at Boston University Questrom School of business, discussing new ways of the thinking about costs associated with health care delivery.

INSIGHTS LIVE: Re-thinking why and how we capture and use health data

The U.S. health care industry has wrestled with issues largely solvable by digital transformation for the last 20 years. The COVID crisis uncovered these glaring issues as the industry is on the precipice of change. In Part 4 of this seven part Insights Live series, Darrell Griffin of the Institute for Health System Innovation & […]

Insights Live: Corporate Innovation Series Part 2 – How to Build an Invention Machine

Siobhan O’Mahony, Feld Family Professor in Innovation & Entrepreneurship and Professor of Strategy & Innovation, sits down with Colin Bryar, co-author of Working Backwards and former Chief of Staff to Jeff Bezos, and Bill Carr, co-author of Working Backwards and form VP of Digital Media at Amazon.

Insights Live: How to Engage Consumers Using Social Media

Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage their consumers through the use of social media.

Insights Live: How Economics Can Help Inform the Debate on “Algorithmic Bias”

MIT Sloan Distinguished Professor of Management Science Catherine Tucker takes viewers through her recent research looking at the ways algorithms appear to reinforce existing inequalities. She uncovers some surprising underlying reasons, including cost-minimizing, machine learning, and relying on economic history to categorize consumers.

Insights Live: Engineering Trust in Online Marketplaces

Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of increasing consumer confidence in online marketplaces. Each takes an engineering approach to economics: creating testable hypotheses and then using data to actually test them.

Insights Live: Leveraging Marketing Information in a Changing Age

Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom’80), co-founder of full-service market research company Chadwick Martin Bailey, has the answers.

Insights Live: The Journey of a Sustainable Food Start-Up

How does a food start-up achieve distribution at 12,000 supermarkets, including Publix, Costco, and Whole Foods, while promoting sustainable farming and business practices? Learn about sustainable supply chains from Lucy Halperin Zaro, COO of Sweet Loren’s, the third highest-selling cookie dough company in the US.

Insights Live: Crucial Digital Transformations of the American Healthcare Systems in the Post-COVID Era

Questrom’s healthcare experts Avi Seidman and Jonathan Woodson, MD, MSS, consider COVID-19 as a watershed moment for healthcare. The two recount the pandemic as a time of digital domination, exposing many opportunities and threats as well as offering critical lessons for the future.

Insights Live: Stock Market Insights and Outlook

Michael J. Scanlon, Jr. (Questrom ’03), Managing Director at Manulife Investment Management, leads a conversation on the stock market in the time of COVID-19. Scanlon reflects on current trends, including what he sees as the best stock picking environment since the 2008 financial crisis.

Insights Live: COVID-19, Your Career, Your Job

With so much disruption, how are we managing the changes to our work life? How should we interact with our coworkers, our boss, our clients? How can we help our career thrive during this time? Hear from Elaine Varelas (Questrom’83), Managing Partner at Keystone Partners, on these topics, and more.

Insights Live: Data and Insights in Luxury Marketing

High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to trust your gut when making marketing decisions.

Telemedicine and Digital Health: The Changing Landscape in Healthcare

Join SV Health Investors’ Eugene Hill (Questrom’80) for a discussion that tackles the evolution in healthcare technology, market enablers and barriers, and why telemedicine might be a lasting facet of the healthcare industry beyond the COVID-19 pandemic.

Insights Live: Stock Market Insights and Outlook

Join Jack Ablin (Questrom’85), Founding Partner and Chief Investment Officer at Cresset Partners as he examines the ultimate impact of COVID-19 on the stock market, the economy, and the labor market.

Insights Live: Shifting Priorities in the World of Consumer Packaged Goods

As Chairman & CEO of one of the largest consumer packages goods brokerage firms in the US, John Saidnaway (Questrom’82) of Johnson-O’Hare talks about managing the demands of more than 80 brands including Lysol, Purell, and Tyson during the pandemic and what post-COVID supply chains might look like.

Insights Live: Town Hall with Chief US Equity Strategist at Citi

Tobias Levkovich (Questrom ’85), Chief US Equity Strategist at Citi, presents a virtual town hall on the state of the stock market, which includes a survey Citi conducted with 125 clients on what earnings will be in 2021 and where they think opportunities may lie.

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