Digital Marketing Symposium
Questrom Executive Dining Rooms, 595 Commonwealth Avenue, Fourth Floor, Boston, MA, 02215
Previous Events
Shein & Forever 21 Strike a Deal
Why are Shein and Forever 21 joining forces, and what will be the impact on both companies? In this Expert Take, Greg Stoller, Master Lecturer in Strategy and Innovation, discusses the recent partnership of fast fashion retailers Shein and Forever 21 and what this means for Shein’s investment in the company.
Leadership Communications
How does Questrom School of Business prepare students to excel in leadership communications? In this Expert Take, Michelle Ehrenreich Master Lecturer, and Director of Questrom Communications Program, and MBA students Ryan Dunfee and Martina Wang share their experiences in completing the ES730/740 Leadership Communications course, how it has helped them achieve their academic and professional […]
Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance
Relative performance feedback: what is it and how does it affect employee performance? During this Expert Take, Aykut Turkoglu, Lecturer of Operations and Technology Management, and Anita Carson, Larz Anderson Professor and Professor of Operations and Technology Management, share their findings from a series of experiments analyzing how relative performance feedback can demotivate middle-ranked workers.
Is Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair of Goodby Silverstein and Partners to answer the question, ‘is creativity in advertising dead in the age of AI?’ The webinar discussed artificial intelligence and its growth in recent years. With the growing use of […]
How Higher Ed Can Contend with Learning Platforms
Chrysanthos Dellarocas, Shipley Professor and Professor of Information Systems, and Andrei Hagiu, Associate Professor of Information Systems, discuss their recent article in Harvard Business Review on strategies to navigate the emerging landscape of learning platforms in higher education. Hosted by the Digital Business Institute.
How Companies Deal with Disruption
How can for-profit companies help the global community recover from disruption? In this Expert Take, Luis Ballesteros, Assistant Professor of Strategy & Innovation, discusses what his research reveals about the mechanisms and conditions that enable communities to recover more effectively from disruptions.
Money: It’s created. It’s destroyed. But what is it?
Mark Williams, Master Lecturer in Finance, sits down with Jacob Goldstein from Pushkin Industries to discuss money and what it is.
Blockchain, Beyond Crypto
CoinDesk, a leading online media platform that covers the cryptocurrency space, recently named BU to its global list of Best Universities for Blockchain2022. We now offer 12 blockchain-related courses, including Blockchain and Social Impact and Crypto for Data Science. Join Professors Gerry Tsoukalas, Mark Williams, Steven Kou and moderator Tim Swanson, Head of Market Intelligence at […]
Gender Differences and the Job Search
In this Expert Take, Patricia Cortes, Associate Professor in Markets, Public Policy, and Law, discusses what her research suggests about gender-based differences in how and when job offers are accepted, and how these gaps can be narrowed.
Competition and Management Theory – Richard D’Aveni (QUESTROM MBA ’79)
How has the thinking shifted on competition in the marketplace over the past few decades- and how is that shift illustrated in the 1972 classic film The Godfather? In this Insights@Questrom interview, Questrom alum and management theory luminary Richard D’Aveni ’79 reflects on his lifetime of contributions to management theory, which were recognized this year by thought leadership platform Thinkers50, and how these ideas can take shape in the most unusual settings.
