Performance in the Privacy Sandbox: Publisher revenue & advertiser conversions in the Chrome experiment
Previous Events
Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson
Explore key takeaways from this recorded session with Garrett Johnson, Assistant Professor of Marketing, and hosted by Digital Business Institute. Learn about the shift from traditional cookies to Google’s Privacy Sandbox technologies, and how websites and adtech vendors are adapting to these changes. This presentation from Boston University Questrom School of Business offers valuable insights […]
Better Health Economics: An Introduction for Everyone
During this Expert Take, Tal Gross, Associate Professor of Markets, Public Policy, and Law, shares insights into his recent book, Better Health Economics: An Introduction for Everyone.
Shein & Forever 21 Strike a Deal
Why are Shein and Forever 21 joining forces, and what will be the impact on both companies? In this Expert Take, Greg Stoller, Master Lecturer in Strategy and Innovation, discusses the recent partnership of fast fashion retailers Shein and Forever 21 and what this means for Shein’s investment in the company.
Leadership Communications
How does Questrom School of Business prepare students to excel in leadership communications? In this Expert Take, Michelle Ehrenreich Master Lecturer, and Director of Questrom Communications Program, and MBA students Ryan Dunfee and Martina Wang share their experiences in completing the ES730/740 Leadership Communications course, how it has helped them achieve their academic and professional […]
Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance
Relative performance feedback: what is it and how does it affect employee performance? During this Expert Take, Aykut Turkoglu, Lecturer of Operations and Technology Management, and Anita Carson, Larz Anderson Professor and Professor of Operations and Technology Management, share their findings from a series of experiments analyzing how relative performance feedback can demotivate middle-ranked workers.
Is Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair of Goodby Silverstein and Partners to answer the question, ‘is creativity in advertising dead in the age of AI?’ The webinar discussed artificial intelligence and its growth in recent years. With the growing use of […]
How Higher Ed Can Contend with Learning Platforms
Chrysanthos Dellarocas, Shipley Professor and Professor of Information Systems, and Andrei Hagiu, Associate Professor of Information Systems, discuss their recent article in Harvard Business Review on strategies to navigate the emerging landscape of learning platforms in higher education. Hosted by the Digital Business Institute.
How Companies Deal with Disruption
How can for-profit companies help the global community recover from disruption? In this Expert Take, Luis Ballesteros, Assistant Professor of Strategy & Innovation, discusses what his research reveals about the mechanisms and conditions that enable communities to recover more effectively from disruptions.
Money: It’s created. It’s destroyed. But what is it?
Mark Williams, Master Lecturer in Finance, sits down with Jacob Goldstein from Pushkin Industries to discuss money and what it is.
Blockchain, Beyond Crypto
CoinDesk, a leading online media platform that covers the cryptocurrency space, recently named BU to its global list of Best Universities for Blockchain2022. We now offer 12 blockchain-related courses, including Blockchain and Social Impact and Crypto for Data Science. Join Professors Gerry Tsoukalas, Mark Williams, Steven Kou and moderator Tim Swanson, Head of Market Intelligence at […]
