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Data Blitz II: Faculty Research Showcase
Questrom Executive Dining Rooms, 595 Commonwealth Avenue, Fourth Floor, Boston, MA, 02215
Previous Events
2025 Digital Marketing Symposium: Sponsored by the Digital Business Institute
The digital landscape continues to evolve at a dizzying pace, and AI is poised to be the biggest game changer yet when it comes to leveraging data, automating processes and engaging customers. The Boston University Questrom School of Business recently brought together industry experts and expert research faculty for a robust discussion on this pivotal topic shaping the future […]
Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah
Douglas Hannah, Assistant Professor of Management & Organizations, recently sat down with Deepak Bhatt on the Business Talk podcast to share valuable insights from his research on “Beyond Prototypes: Rethinking Innovation in Complex Ecosystems.” In the episode, Professor Hannah explores how innovation extends beyond the development of initial prototypes to thrive in complex ecosystems. He […]
Is Business Broken? Season 2 out now!
March 2025
WBUR recently published an article announcing the release of season 2 of tThe Is Business Broken? podcast, sponsored by the Ravi K. Mehrotra Institute for Business, Markets, and Society at BU Questrom School of Business.
Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson
Explore key takeaways from this recorded session with Garrett Johnson, Assistant Professor of Marketing, and hosted by Digital Business Institute. Learn about the shift from traditional cookies to Google’s Privacy Sandbox technologies, and how websites and adtech vendors are adapting to these changes. This presentation from Boston University Questrom School of Business offers valuable insights […]
Better Health Economics: An Introduction for Everyone
During this Expert Take, Tal Gross, Associate Professor of Markets, Public Policy, and Law, shares insights into his recent book, Better Health Economics: An Introduction for Everyone.
Shein & Forever 21 Strike a Deal
Why are Shein and Forever 21 joining forces, and what will be the impact on both companies? In this Expert Take, Greg Stoller, Master Lecturer in Strategy and Innovation, discusses the recent partnership of fast fashion retailers Shein and Forever 21 and what this means for Shein’s investment in the company.
Leadership Communications
How does Questrom School of Business prepare students to excel in leadership communications? In this Expert Take, Michelle Ehrenreich Master Lecturer, and Director of Questrom Communications Program, and MBA students Ryan Dunfee and Martina Wang share their experiences in completing the ES730/740 Leadership Communications course, how it has helped them achieve their academic and professional […]
Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance
Relative performance feedback: what is it and how does it affect employee performance? During this Expert Take, Aykut Turkoglu, Lecturer of Operations and Technology Management, and Anita Carson, Larz Anderson Professor and Professor of Operations and Technology Management, share their findings from a series of experiments analyzing how relative performance feedback can demotivate middle-ranked workers.
Is Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair of Goodby Silverstein and Partners to answer the question, ‘is creativity in advertising dead in the age of AI?’ The webinar discussed artificial intelligence and its growth in recent years. With the growing use of […]
How Higher Ed Can Contend with Learning Platforms
Chrysanthos Dellarocas, Shipley Professor and Professor of Information Systems, and Andrei Hagiu, Associate Professor of Information Systems, discuss their recent article in Harvard Business Review on strategies to navigate the emerging landscape of learning platforms in higher education. Hosted by the Digital Business Institute.
