Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage their consumers through the use of social media.
MIT Sloan Distinguished Professor of Management Science Catherine Tucker takes viewers through her recent research looking at the ways algorithms appear to reinforce existing inequalities. She uncovers some surprising underlying reasons, including cost-minimizing, machine learning, and relying on economic history to categorize consumers.
Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers through different ways of increasing consumer confidence in online marketplaces. Each takes an engineering approach to economics: creating testable hypotheses and then using data to actually test them.
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder of full-service market research company Chadwick Martin Bailey, has the answers.
How does a food start-up achieve distribution at 12,000 supermarkets, including Publix, Costco, and Whole Foods, while promoting sustainable farming and business practices? Learn about sustainable supply chains from Lucy Halperin Zaro, COO of Sweet Loren’s, the third highest-selling cookie dough company in the US.
Questrom’s healthcare experts Avi Seidman and Jonathan Woodson, MD, MSS, consider COVID-19 as a watershed moment for healthcare. The two recount the pandemic as a time of digital domination, exposing many opportunities and threats as well as offering critical lessons for the future.
Michael J. Scanlon, Jr. (Questrom ’03), Managing Director at Manulife Investment Management, leads a conversation on the stock market in the time of COVID-19. Scanlon reflects on current trends, including what he sees as the best stock picking environment since the 2008 financial crisis.
With so much disruption, how are we managing the changes to our work life? How should we interact with our coworkers, our boss, our clients? How can we help our career thrive during this time? Hear from Elaine Varelas (Questrom’83), Managing Partner at Keystone Partners, on these topics, and more.
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use data and when to trust your gut when making marketing decisions.
Join SV Health Investors' Eugene Hill (Questrom’80) for a discussion that tackles the evolution in healthcare technology, market enablers and barriers, and why telemedicine might be a lasting facet of the healthcare industry beyond the COVID-19 pandemic.
As Chairman & CEO of one of the largest consumer packages goods brokerage firms in the US, John Saidnaway (Questrom’82) of Johnson-O’Hare talks about managing the demands of more than 80 brands including Lysol, Purell, and Tyson during the pandemic and what post-COVID supply chains might look like.
Tobias Levkovich (Questrom ’85), Chief US Equity Strategist at Citi, presents a virtual town hall on the state of the stock market, which includes a survey Citi conducted with 125 clients on what earnings will be in 2021 and where they think opportunities may lie.