Forbes posted a story featuring Marshall Van Alstyne, Professor of Information Systems, and his research on stopping the spread of misinformation.
His research analyzes the effects of misinformation and the negative externalities that occur when it is spread. Specifically, he assesses the effectiveness of existing interventions to stop the distribution of misinformation and has developed several strategies of his own to stop its spread more efficiently.
This piece looks at what businesses can do to prevent misinformation about their own organizations, and Marshall speaks to why some companies are targeted more than others:
“Marshall Van Alstyne, a professor of information systems at Boston University’s Questrom School of Business, specializes in curbing the spread of misinformation. ‘The bigger brands are more common targets because their name recognition make them better clickbait,’ he said.”