A recent survey conducted over social media by Abraham (Avi) Seidmann, Everett W. Lord Distinguished Faculty Scholar and Professor of Information Systems at Boston University Questrom School of Business, looked into the factors that could convince people to get the COVID-19 vaccine. The study found that a sense of civic responsibility (87%) and confidence in the pharmaceutical industry (74%) were the two largest reasons.
The findings have major implications for policymakers, who can use social media as a strategic tool to increase trust in the vaccine by stimulating civic motivation and countering misinformation on healthcare providers and the pharmaceutical industry.
The study also found that the more children participants had, the greater their intent to get vaccinated. Fear of getting COVID-19 was also a factor (11%). Read more about the study and download the full paper here: https://www.mdpi.com/2076-393X/9/4/315
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