In an interview with PeopleMatters, a leading resouce on all things related to people and work, Professor Venkat Venkatraman, David J. McGrath jr. Professor of Management  is asked to answer the question: How are organizations leveraging technology to battle COVID-19 especially in the context of

The pandemic has increased dependence on online shopping and the way consumers interact with companies. How has the digital purchase journey changed for retailers? Are certain sectors affected more than others? Professor of Marketing Shuba Srinivasan sits down with Insights@Questrom to answer a few questions

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.

Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information effectively? Anne Bailey Berman (Questrom'80), co-founder of full-service market research company Chadwick Martin Bailey, has the answers.