Coverage of published research from Questrom faculty



Diagnostic care health applications, enabled by artificial intelligence (AI), have become more widely available directly to consumers, including on mobile devices. However, consumers have been slow to adopt the use of such tools as they tend to trust human health care providers more than their AI analog. In a recent Harvard Business Review article co-authored by Chiara Longoni, assistant professor of marketing, and Carey Morewedge, professor of marketing, grapple with this issue and discuss potential

Harvard Business Review recently published insight co-authored by Marshall Van Alstyne, Questrom Professor of Management and Professor of Information Systems, on the need to update Section 230 of the 1996 Communications Decency Act. The article unpacks Section 230 and the growing consensus to rewrite its protections, while also explaining the reasons for opposing views.

Information Technology & Innovation Foundation recently published insight co-authored by Peter Fox-Penner, Professor of Practice. Peter’s study focuses on the goal of rebuilding the nation’s manufacturing sector and the uncertainty around climate change and policies to balance these two issues.

Management Science recently published a study co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, examining the effect of the #MeToo movement on the likelihood of Hollywood producers working with female writers on new movie projects.

Harvard Business Review recently published insight co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, on her research examining gender equity in Hollywood in terms of employment opportunities and the types of ideas developed before and after the allegations against producer Harvey Weinstein in October 2017.

In a working paper recently published by the National Bureau of Economic Research (NBER), Patricia Cortés, Associate Professor in Markets, Public Policy, & Law, and her co-authors discuss gender differences in the job search process. By analyzing the data from nearly 3,200 undergraduate business students from 2013 to 2019, the study shows two key findings: 1) gender differences in the timing that candidates accept a job offer, and 2) over a longer job search period,

Harvard Business Review recently published an article coauthored by Caroline Flammer, Dean’s Research Scholar and Associate Professor of Strategy and Innovation. Caroline and her coauthors at Harvard Business School explored what effect shareholder activism has on companies disclosing the risks of climate change on their business and how such disclosures affect markets and the companies themselves.

American Sociological Review recently published an article authored by Michel Anteby, Dean’s Research Scholar and Professor, Management & Organizations and Audrey Holm, Lecturer, Management & Organizations. Michel and Audrey highlighted an unusual field- puppetry- to examine how the move of puppeteers from the live stage to televised performances necessitated differing expertise within the industry. Expertise is a key currency in today’s knowledge economy. Yet as experts increasingly move across work contexts, how expertise translates across contexts

For 20 years progressive thinkers have argued that a more sustainable form of capitalism would arise if companies regularly measured and reported on their environmental, social, and governance (ESG) performance. While reporting has become widespread, and some firms are deriving benefits from it, environmental damage and social inequality are still growing. Kenneth Pucker, Lecturer in Management & Organizations, outlines challenges with sustainability reporting and sustainable investing in an HBR article.

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumers. However, as thousands of companies, large and small, have discovered, conducting business on these MSPs carries significant risks. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a recent HBR article.

Behavioral economics has shown that nudges can be used to help individuals act in their best interests. But can you apply similar tools to change organizational behavior? Nina Mazar, Marketing Professor and Co-Director of The Susilo Institute For Ethics In The Global Economy, was recently featured in Harvard Business Review discussing if, like people, organizations can be nudged to do the right thing.

Lecturer of Management Constance Hadley recently had a piece published in MIT Sloan Management Review on team member loneliness. Specifically, her piece looks at trends in team collaboration and social interaction before and during the shift to remote work due to COVID-19.

Professor Nitin Joglekar recently published an article in MIT Sloan Management Review on adapting supply chains to react to times of increased need. The pandemic has shown the need to make slow-moving supply chains more efficient, and Nitin’s research uses data and partner collaboration to do so.

Questrom’s Andy King recently published an article in the Stanford Social Innovation Review on the “win-win” strategies businesses utilize. It explores the ways in which companies are attempting to address social and environmental issues, which they argue will promote social good and lead to higher profits.

AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000 people who took part in 10 experiments: When consumers are seeking functional or practical products, they tend to trust AI's recommendations more than a human's. But the opposite is true when consumers are looking for experiential or sensory products. She discusses this in a recent HBR article.