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How Apple Defines Consumer Logic
The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
Read moreThere’s a Problem With the Telehealth Revolution
September 11, 2023 Slate recently published an article co-authored by Gordon Burtch, Associate Professor in Information Systems, and Meizi Zhou,...
Read moreShould the Federal Home Loan banks become public benefit corporations?
August 30, 2023 American Banker recently published an article featuring Master Lecturer of Finance, Mark Williams, on the controversy over...
Read moreWhy Customers Leave Platforms — and How to Retain Them
August 30, 2023 HBR recently published an article co-authored by Marshall Van Alstyne, Professor in Management and Information Systems, on...
Read moreFHLBank helped multiple lenders weather the storm
August 24, 2023 The Financial Times recently published an article by Mark Williams, Master Lecturer of Finance, on the Federal...
Read moreWhat rockets a brand into cult following status?
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role...
Read moreThe US banking safety net has proved its value
August 14, 2023 The Financial Times recently published an article by Mark Williams, Master Lecturer of Finance on the country's...
Read more34-year-old Kickstarter CEO credits his success to 2 traits: They’re an ‘essential skill set’
August 7, 2023 CNBC recently published an article featuring Constance Hadley, Lecturer of Management and Organizations discussing insight from her...
Read moreBarbie: A Revolving Legacy
Despite that sales were down 22% in 2023, Barbie is trending again.
Read moreBank Capital Revamp Omits Long-Term Asset Issue That Felled SVB
July 31, 2023 Bloomberg Tax recently published an article featuring Mark Williams, Master Lecturer of Finance, discussing the recent proposal...
Read moreThese Mass. CEOs are promised the largest severance packages and ‘golden parachutes’
July 26, 2023 The Boston Business Journal recently published an article featuring Charles Tharpe, Associate Professor of Management and Organizations,...
Read moreThe Relevance of the Barbie Experience
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...
Read moreIs Threads bad for privacy? Not uniquely, expert says
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
Read moreBrilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X
July 25, 2023 In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform,...
Read moreIs Elon Musk right to ditch the Twitter bird logo?
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
Read moreMusk Rolls Dice with Drastic Rebranding of Twitter
July 24, 2023 TechNewsWorld recently published an article featuring Patricia Hambrick, Master Lecturer of Marketing, discussing Elon Musk's transformative move...
Read moreBarbie is all the buzz this summer — and retailers hope it will make cautious consumers spend
July 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers...
Read moreThe Fastest Bank Run in US History was Sparked by Crypto Banking
July 12, 2023 Quartz recently published an article where Questrom’s Master Lecturer of Finance, Mark Williams, discussed the risks associated...
Read moreBig U.S. banks passed the Fed’s stress test—but there’s a ‘looming risk,’ says former Fed official
June 30, 2023 Fortune recently published an article featuring Mark Williams, Master Lecturer of Finance, addressing the Federal Reserve Board’s...
Read moreFrom Supply Chains to Climate Action: Exploring Scope 3 Emissions and Their Significance
There are three scopes of greenhouse gas emissions: Scope 1 emissions are the direct emissions a company generates from sources...
Read moreBest Personal Loans for a 600 Credit Score
June 7, 2023 WalletHub recently published an article featuring Assistant Professor of Accounting, Jesse Chan, discussing his expertise on taking...
Read moreHow do sustainable supply chains improve the continuity of supply and protect the environment?
Sustainable supply chains help ensure that products are produced and distributed in a way that is environmentally and socially responsible,...
Read moreHow CFOs are navigating the debt ceiling standoff
May 17, 2023 Fortune recently published an article featuring Mark Williams, Master Lecturer of Finance, discussing the financial impact of...
Read moreBenefits of Supply Chain Visibility
Supply chain management has one main objective: To offer the best value to the consumers. What we mean by “value”...
Read moreStarbucks fans are steamed:
Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the...
Read moreIs Creativity in Advertising Dead in the age of AI?
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair...
Read moreInflation Cools, Prices Remain High
Inflation is falling, but prices continue to hit consumers in the pocket. Mark Williams, Master Lecturer of Finance, discusses why...
Read moreUnderstanding the Challenges of the Airline Industry
What are the challenges facing the airline industry? Samuel Engel, Faculty of Questrom School of Business, discusses the demands, obstacles,...
Read moreInsights Live Recap: When Women Lead with Julia Boorstin
Questrom School of Business welcomed CNBC’s Senior Media & Tech Correspondent Julia Boorstin to the stage at the Rafik B....
Read moreHave we forgotten the true meaning of Labor Day?
Labor Day is a U.S. national holiday held the first Monday every September. Unlike most U.S. holidays, it is a...
Read moreFood Delivery Platforms: Worth the Bite Out of Revenue for Restaurants, or has the Relationship Spoiled?
During the pandemic, food delivery services kept many restaurants in business. But, as life returns to normal, are the revenue...
Read moreNew Recipe for Restaurant, App contract
May 23, 2022 ScienceDaily recently published an article co-authored by Pnina Feldman, Associate Professor of Operations and Technology Management, on...
Read moreHas Strategic Management Overlooked the Role of Purpose? What Experts Say
MIT's SMR Strategy Forum recently featured Timothy Simcoe, Professor of Strategy and Innovation, as a strategy expert to address the...
Read moreThe Wisdom of the Crowd and Prediction Markets
What are the advantages- and the pitfalls- of crowdsourcing predictions? In this Insights@Questrom analysis, Questrom Professor in Management and Professor,...
Read moreQuestrom Panel on “ESG Financing” Features Insight from Academic and Private Sector Experts in Ethical Investing
The Master of Science in Mathematical Finance & Financial Technology (MSMFT) program at Boston University Questrom School of Business marked...
Read moreMIT Sloan Management Review: When We Don’t Own the Things We Use, Will We Still Love Them?
MIT Sloan recently published research by Carey Morewedge, Professor in Marketing, about what businesses need to understand about the evolution...
Read moreCryptocurrency and Travel – What you need to know
Cryptocurrencies like Bitcoin have exploded in value, but has that growth translated into actual use as a medium of exchange?...
Read moreExpert Take: Return to Office 2021 – Goldman Sachs vs. Citigroup
The pandemic has forced the world to rethink the way we work. In this Insights@Questrom Expert Take, Senior Lecturer, Management...
Read moreQuestrom Team Learning
Team learning has become more important than ever as remote work technologies enable easier collaboration across great distances. In this...
Read moreHow Social Media and Digital Technology Are Changing The Way Companies #Brand
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...
Read moreExpert Take: Disclosure Issues: Climate Change and Extreme Weather Events
Estelle Yuan Sun, Associate Professor in Accounting at Questrom, discusses her recent research on firms disclosing information related to climate...
Read moreNegotiating Job Offers in Scary Times
Moshe Cohen provides insight on the importance of assessment when negotiating a job offer. He offers advice and guidance on...
Read moreAmerican Sociological Review: Translating Expertise Across Work Contexts
American Sociological Review recently published an article authored by Michel Anteby, Dean’s Research Scholar and Professor, Management & Organizations and...
Read moreExpert Take: What the Pandemic Revealed About the Global Medical Supply Chain
COVID-19 revealed significant weaknesses in the global medical supply chain, leaving hospitals without masks, PPE, and other critical supplies at...
Read moreWhat Do We Know About Robo-Advising?
Financial automation, or robo-advising, is a quickly growing industry. Trends such as WallStreetBets, the subreddit that led the GameStop surge,...
Read moreThe State of Digital Transformation
For decades, many businesses have experienced a race to incorporate the newest and best technologies in their organizations. Professor of...
Read moreWalletHub: No Balance Transfer Fee Credit Cards
WalletHub recently published an article featuring insight from Pearl Steinbuch, Senior Lecturer of Markets, Public Policy, and Law. Pearl spoke...
Read moreThe Challenges of Data Fragmentation in the Era of Privacy Protection
Tesary Lin, Assistant Professor, Marketing, explores recent changes in privacy protection, such as Apple’s new iOS 14, and their effects...
Read moreWelfare Implications of Congestion Pricing
New research from Pnina Feldman, Associate Professor, Operations & Technology Management, explores whether congestion pricing can offer a solution to...
Read moreHow to Save for a Financial Emergency
According to a recent BankRate survey, most Americans could not cover a $1,000 financial emergency. Senior Lecturer of Finance Aaron...
Read moreOrganizations as Healing Environments
The past year has brought a lot of trauma. How should organizations respond as it pertains to their employees? Should...
Read moreExpert Take: Managing the Brand Relationship in Today’s Complex Environment
What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve?...
Read moreFrom Fragility to Resilience: COVID-19 Lessons for IOT Enabled Supply Chains
Nitin Joglekar, Associate Professor, Operations and Technology Management, is currently serving as an expert on advanced manufacturing and supply chains,...
Read moreWhy Companies Should Continue to Innovate in an Economic Downturn
The pandemic and subsequent economic downturn have forced companies to readjust their business models and pivot quickly to adapt to...
Read moreLanguage of Business: The Disruptors
What does it take to go from the spark of an idea to founding a new company? This episode gives...
Read moreWhen Influence Goes Too Far: Social Media’s Effect on the Capitol Riots
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers...
Read moreThe Supply Chains Behind Pfizer and Moderna’s Ambitious Vaccine Rollouts
Pfizer and Moderna are working rapidly to roll out the COVID-19 vaccine. Insights@Questrom spoke with Marcus Bellamy, Assistant Professor, Operations...
Read moreMIT Sloan Management Review: Are Your Team Members Lonely?
Lecturer of Management Constance Hadley recently had a piece published in MIT Sloan Management Review on team member loneliness. Specifically,...
Read moreInsights Live: How to Engage Consumers Using Social Media
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights...
Read moreWhat Investors Should Know About Trading Water in the Futures Market
Investors will soon be able to trade water as other commodities over fears of a future scarcity of the resource....
Read more2021 Trends in Venture Capital Investing
Key 2021 trends and takeaways from interviews with 31 Boston venture capitalists, industry professionals, and experts.
Read moreInsights Live: How Economics Can Help Inform the Debate on “Algorithmic Bias”
MIT Sloan Distinguished Professor of Management Science Catherine Tucker takes viewers through her recent research looking at the ways algorithms...
Read moreConflict Management Lessons for Business Leaders
What are key conflict management strategies that managers should know? Why is it important to manage conflicts in your organizations...
Read moreThe Hidden Process Behind Many ‘Genuine’ Celebrities
Associate Professor of Management & Organizations Michael Anteby researches the role that ghostwriters play in creating "authentic" content for the...
Read moreWho Does AI Help: Customers or Companies?
Companies are rapidly deploying artificial intelligence to lessen the burden on service employees and create a more streamlined process. Michelle...
Read moreMIT Sloan Management Review: Accelerating Supply Chain Scenario Planning
Professor Nitin Joglekar recently published an article in MIT Sloan Management Review on adapting supply chains to react to times...
Read moreStanford Social Innovation Review: The Dangerous Allure of Win-Win Strategies
Questrom’s Andy King recently published an article in the Stanford Social Innovation Review on the “win-win” strategies businesses utilize. It...
Read moreDo We Trust AI?
Research by Chiara Longoni, Assistant Professor of Marketing, explores what is known as the “word-of-machine effect,” where customers view AI...
Read moreInsights Live: Engineering Trust in Online Marketplaces
Steve Tadelis, Sarin Chair in Leadership and Strategy at the University of California, Berkley, Haas School of Business, walks viewers...
Read moreWhat’s The Cost of Opting Out of Internet Cookies?
BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.
Read moreInsights Live: Leveraging Marketing Information in a Changing Age
Between the abundance of marketing data out there and our constantly evolving environment, how can we leverage and process information...
Read moreRetirement Savings Hit by COVID-19? Here’s What to Do Next
Investments and savings expert Zvi Bodie on how the coronavirus crisis exposed long-standing faults in our retirement system—and how to...
Read moreStrategic Interventions Can Fill Wikipedia’s Information Gaps
While open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information, enormous gaps remain that may...
Read moreTips On Preparing A Winning Business Pitch From An Expert Entrepreneur
When it comes to the best pitches and persuading an audience, there are some common threads, says Gregory Stoller, senior...
Read moreInsights Live: The Journey of a Sustainable Food Start-Up
How does a food start-up achieve distribution at 12,000 supermarkets, including Publix, Costco, and Whole Foods, while promoting sustainable farming...
Read moreHarvard Business Review: When Do We Trust AI’s Recommendations More Than People’s?
AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in...
Read moreInsights Live: Data and Insights in Luxury Marketing
High-end retail marketing expert Alan Beck (Questrom’68), Senior Vice President of The Fragrance Group explores when and how to use...
Read moreShifting Priorities in the World of Consumer Packaged Goods
As Chairman & CEO of one of the largest consumer packages goods brokerage firms in the US, John Saidnaway of...
Read moreInsights Live: Shifting Priorities in the World of Consumer Packaged Goods
As Chairman & CEO of one of the largest consumer packages goods brokerage firms in the US, John Saidnaway (Questrom’82)...
Read moreHow To Manage Coronavirus Layoffs With Compassion
In a recent article published on the Harvard Business Review website, Dean Emeritus Ken Freeman reflects on how best to...
Read moreWhat’s The Value Of Your Data To Advertisers — And To You?
New research found that consumers’ actions indicate that they don’t value online privacy nearly as much as they say, that...
Read moreWhen Data Creates Competitive Advantage…And When It Doesn’t
New research from Andrei Hagiu challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive...
Read moreTo Buy Or Not To Buy
How to get consumers to buy now, not later — and love it
Read moreGovernment-Funded Research Increasingly Fuels Innovation
First-of-its-kind study shows that cuts in federal funding for science might hinder the economy by halting innovation.
Read moreYour Bank’s Tax Structure May Be Costing You Money
You probably don’t know if your bank files its taxes as an S corporation or a C corporation, but your...
Read moreShould It Be a Gig or a Job?
As the marketplace for service-based employment increases, firms must carefully decide how to allocate control and employment status to those...
Read moreUpcoming Events
October 2023
Oct 10 2023
Generative AI Perspectives
Questrom Executive Dining Rooms
Oct 25 2023
M&A and Product Management in the Tech Industry
Questrom Executive Dining Rooms
November 2023
Nov 08 2023
The Unintended Consequences of Digital Health Innovation
Questrom Executive Dining Rooms
Nov 16 2023
Digital Marketing Symposium
Questrom Executive Dining Rooms
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