Performance in the Privacy Sandbox: Publisher revenue & advertiser conversions in the Chrome experiment

What’s the latest with Google’s plan to limit third-party cookies and replace these with Privacy Sandbox? Associate Professor Garrett Johnson will provide an update that focuses on how publisher and advertiser performance fared with Privacy Sandbox.  He will share results from both an advertiser-side company and a publisher-side company (i.e., Raptive) leveraging Chrome’s industry-wide, Privacy Sandbox experiment. He  will also provide an update on the market penetration of Privacy Sandbox, as tracked in a public dashboard at https://app.sincera.io/privacysandbox.