• About Us
  • Get Insights to Your Inbox
Thursday, October 9, 2025
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in Author
Search Events
Filter by Categories
Action Learning
Artificial Intelligence in Business
Book Club
Books
BU Today
Business Challenges
Business Education
Business Functions
Business Policy & Markets
Corporate Strategy
Digital Business
Digital Business Institute
Diversity, Equity & Inclusion
Entrepreneurship & Innovation
Events
Expert Take
Feature
Finance & Accounting
Future of Business Education
Future of Work
Global Media
Harvard Business Review
Health, Biopharma, & Health-Tech
Human Resources Policy Institute
Innovation
Insights Live
Institute for Sustainable Energy
Journals
Language of Business
Leadership & Management
Local Media
Marketing
Media Mention
Multimedia
National Media
Newsletter Spotlight
Op-Ed
Operations
Opinion
Our Insights
Partners in Business Ethics
Podcast
Publications
Research Institutes
Risk
ScienceDirect
Silicon Valley Bank
Sloan Management Review
Social Impact
Special Series
Susilo Institute for Ethics in the Global Economy
Technology
The Brink
Thinkers50@BUQuestrom: Passion & Purpose
Videos
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    Fairness: The Fragile Currency of Stability 

    Fairness: The Fragile Currency of Stability 

    The US banking safety net has proved its value

    Business school professors’ picks 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Crisis Communication Lessons From The Federal Government Shutdown 

    The Hidden Risk of Getting Paid in Stock Options 

    The Newest Face of Long-Term Unemployment? The College Educated. 

    Will Nursing Robots Save Healthcare – or Hollow It Out?

    Will Nursing Robots Save Healthcare – or Hollow It Out?

    Generative AI and the Future of Creativity: Trade-Offs, Risks, and Opportunities

    Generative AI and the Future of Creativity: Trade-Offs, Risks, and Opportunities

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Intel And U.S. Government Investments In American Companies 

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

  • Videos & Podcast
    • All
    • Podcast
    • Videos

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    The US banking safety net has proved its value

    Business school professors’ picks 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Crisis Communication Lessons From The Federal Government Shutdown 

    The Hidden Risk of Getting Paid in Stock Options 

    The Newest Face of Long-Term Unemployment? The College Educated. 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Intel And U.S. Government Investments In American Companies 

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    It’s Google’s world. Regulators are just living in it. 

    It’s Google’s world. Regulators are just living in it. 

    America Has a School Attendance Crisis

    Health Coverage Expanding For Americans From November 1 

    Infant mortality rises in states with restrictive abortion laws – new research

    Infant mortality rises in states with restrictive abortion laws – new research

    Shareholders Are People, Too

    From Coldplay kiss cam to Nestle, office romances are costing CEOs their jobs 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

  • Questrom Book Club
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    Fairness: The Fragile Currency of Stability 

    Fairness: The Fragile Currency of Stability 

    The US banking safety net has proved its value

    Business school professors’ picks 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Crisis Communication Lessons From The Federal Government Shutdown 

    The Hidden Risk of Getting Paid in Stock Options 

    The Newest Face of Long-Term Unemployment? The College Educated. 

    Will Nursing Robots Save Healthcare – or Hollow It Out?

    Will Nursing Robots Save Healthcare – or Hollow It Out?

    Generative AI and the Future of Creativity: Trade-Offs, Risks, and Opportunities

    Generative AI and the Future of Creativity: Trade-Offs, Risks, and Opportunities

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Intel And U.S. Government Investments In American Companies 

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

  • Videos & Podcast
    • All
    • Podcast
    • Videos

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    The US banking safety net has proved its value

    Business school professors’ picks 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Crisis Communication Lessons From The Federal Government Shutdown 

    The Hidden Risk of Getting Paid in Stock Options 

    The Newest Face of Long-Term Unemployment? The College Educated. 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    Intel And U.S. Government Investments In American Companies 

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    Does anyone go to prison for federal mortgage fraud? Not many, the numbers suggest

    It’s Google’s world. Regulators are just living in it. 

    It’s Google’s world. Regulators are just living in it. 

    America Has a School Attendance Crisis

    Health Coverage Expanding For Americans From November 1 

    Infant mortality rises in states with restrictive abortion laws – new research

    Infant mortality rises in states with restrictive abortion laws – new research

    Shareholders Are People, Too

    From Coldplay kiss cam to Nestle, office romances are costing CEOs their jobs 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

  • Questrom Book Club
Insights@Questrom
Home Special Series Artificial Intelligence in Business

[Forbes] Eli Lilly and Parexel Talk About the ROI of Practical AI

Marshall Van AlstynefeaturingMarshall Van Alstyne
June 9, 2022 - Updated On October 30, 2023
in Artificial Intelligence in Business, Media Mention, National Media
26
0
3 Ways Boston University’s Online MBA Is A Disruptor In Business Education
Share on FacebookShare on TwitterShare on LinkedIn

June 9, 2022

Forbes recently published an article on pharmaceutical giant Eli Lilly and how it has utilized practical artificial intelligence to improve quality of operations in manufacturing. Following up on the recent MIT CIO Symposium panel, “How Artificial Intelligence Powers Digital Ecosystems,” which featured Marshall Van Alstyne, Professor of Information Systems, the article offers some additional reflections.

Until Practical AI was implemented, Eli Lilly’s process of inspecting syringe quality required manual inspection. This process then became automated using a vision system to find defective syringes. With the addition of deep learning algorithms, the overall accuracy of the system improved. Not only did this positively impact efficiency and quality of operations, but it also allowed the company to cut down on drug development time.

According to the author, the recent panel discussion was dominated by the idea of learning from data created inside and outside of enterprises. During the discussion, Marshall stressed the importance of externalization, describing how data can be generated from and used across a business ecosystem. The panelists emphasized the importance of educating employees about data and analytics, as well as creating a company ecosystem that allows data to flow freely.

Tags: AIMarshall Van Alstynemedia mentionNational Outlet
Marshall Van Alstyne

Marshall Van Alstyne

Marshall Van Alstyne is the Allen and Kelli Questrom Professor in Information Systems. He is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two-sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught worldwide. His co-authored article on the subject is a Harvard Business Review top 50 of all time. Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and eight best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.

Related Insights

The US banking safety net has proved its value
Leadership & Management

Business school professors’ picks 

October 4, 2025 - Updated On October 6, 2025
3 Ways Boston University’s Online MBA Is A Disruptor In Business Education
Leadership & Management

Crisis Communication Lessons From The Federal Government Shutdown 

October 4, 2025 - Updated On October 6, 2025
Will Nursing Robots Save Healthcare – or Hollow It Out?
Feature

Will Nursing Robots Save Healthcare – or Hollow It Out?

September 24, 2025
It’s Google’s world. Regulators are just living in it. 
Digital Business

It’s Google’s world. Regulators are just living in it. 

September 9, 2025
America Has a School Attendance Crisis
Health, Biopharma, & Health-Tech

Health Coverage Expanding For Americans From November 1 

September 5, 2025 - Updated On September 9, 2025
Shareholders Are People, Too
Corporate Strategy

From Coldplay kiss cam to Nestle, office romances are costing CEOs their jobs 

September 3, 2025 - Updated On September 5, 2025

Upcoming Events

October 2025
Oct 27 2025

Insights@Questrom Live: The Art of Crafting Dreams

Boston University Questrom School of Business
No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

    Popular Insights

    • ​When Efficiency Derails Discovery: What Leaders Can Learn from the Past 

      ​When Efficiency Derails Discovery: What Leaders Can Learn from the Past 

      8 shares
      Share 3 Tweet 2
    • Leading with Purpose: Taco Bell CEO Sean Tresvant Shares Lessons on Brand, Culture, and Consumers 

      8 shares
      Share 3 Tweet 2
    • Make It Safe for Employees to Speak Up – Especially in Risky Times

      18 shares
      Share 7 Tweet 5
    • Generative AI and the Future of Creativity: Trade-Offs, Risks, and Opportunities

      7 shares
      Share 3 Tweet 2
    • Jetson Leder-Luis Named Senior Advisor for Healthcare Fraud at U.S. Department of HHS

      7 shares
      Share 3 Tweet 2

    Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

    Follow Us

    Newsletter

    © 2023 Trustees of Boston University

    • About Us
    • Digital Business Institute
    • Human Resource Policy Institute
    • Susilo Institute for Ethics in the Global Economy

    Welcome Back!

    Sign In with Linked In
    OR

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Add New Playlist

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    Search in posts
    Search in Author
    Search Events
    Filter by Categories
    Action Learning
    Artificial Intelligence in Business
    Book Club
    Books
    BU Today
    Business Challenges
    Business Education
    Business Functions
    Business Policy & Markets
    Corporate Strategy
    Digital Business
    Digital Business Institute
    Diversity, Equity & Inclusion
    Entrepreneurship & Innovation
    Events
    Expert Take
    Feature
    Finance & Accounting
    Future of Business Education
    Future of Work
    Global Media
    Harvard Business Review
    Health, Biopharma, & Health-Tech
    Human Resources Policy Institute
    Innovation
    Insights Live
    Institute for Sustainable Energy
    Journals
    Language of Business
    Leadership & Management
    Local Media
    Marketing
    Media Mention
    Multimedia
    National Media
    Newsletter Spotlight
    Op-Ed
    Operations
    Opinion
    Our Insights
    Partners in Business Ethics
    Podcast
    Publications
    Research Institutes
    Risk
    ScienceDirect
    Silicon Valley Bank
    Sloan Management Review
    Social Impact
    Special Series
    Susilo Institute for Ethics in the Global Economy
    Technology
    The Brink
    Thinkers50@BUQuestrom: Passion & Purpose
    Videos
    • Business Challenges
      • Business Policy & Markets
      • Digital Business
      • Diversity, Equity & Inclusion
      • Entrepreneurship & Innovation
      • Future of Work
      • Health, Biopharma, & Health-Tech
      • Risk
      • Social Impact
    • Business Functions
      • Corporate Strategy
      • Finance & Accounting
      • Innovation
      • Leadership & Management
      • Marketing
      • Operations
      • Technology
    • Publications
      • Journals
      • Harvard Business Review
      • Sloan Management Review
    • Insights Events
      • All Events
      • Insights Live
      • Questrom Institute Events
    • Videos & Podcast
      • Videos
      • Insights@Questrom Podcast
      • Podcast
    • Voices in the Media
    • Our Experts

    © 2023 Trustees of Boston University

    -
    00:00
    00:00

    Queue

    Update Required Flash plugin
    -
    00:00
    00:00