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    Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

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    A new travel nightmare: New passport delays lasting 13 weeks

    A new travel nightmare: New passport delays lasting 13 weeks

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    Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    Why Is Everyone So Unhappy at Work Right Now?

    Black Friday is almost here. What to know about the holiday sales event’s history and evolution

    Black Friday is almost here. What to know about the holiday sales event’s history and evolution

    The Hidden Risk of Getting Paid in Stock Options 

    So Thieves Nabbed Your Catalytic Converter. Here’s Where It Ended Up.

    Drug pricing and the ‘impossible trinity’ for patients

    Patent buyouts could spur vital innovation in antibiotics, vaccines, and other medical fields

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    ‘Vibrant community’: Life sciences in Massachusetts growing but startups need help

    Ethereum ETFs are Coming: Blackrock Files With the NASDAQ

    Ethereum ETFs are Coming: Blackrock Files With the NASDAQ

    Plane crashes, a global pandemic and terrorist attacks: How tragedy shaped DFW Airport

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      How Retailers Can Capitalize on the “Refund Effect”

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      Should Companies Refrain From Making Political Statements?

      Should Companies Refrain From Making Political Statements?

      Make It Safe for Employees to Speak Up – Especially in Risky Times

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      Will Generative AI Create a New Era of Search Competition?

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      A Better Approach to Customer-Centric Messaging and Engagement

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      Will Salary Transparency Laws Change Employee Compensation?

      Will Salary Transparency Laws Change Employee Compensation?

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      Insights@Questrom
      • Our Insights
        • All
        • Business Challenges
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        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Scrapping the state’s liquor license law makes economic sense

        Scrapping the state’s liquor license law makes economic sense

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Redirecting Innovation: Can We? Should We?

        Redirecting Innovation: Can We? Should We?

        The Hidden Risk of Getting Paid in Stock Options 

        So Thieves Nabbed Your Catalytic Converter. Here’s Where It Ended Up.

        Drug pricing and the ‘impossible trinity’ for patients

        Patent buyouts could spur vital innovation in antibiotics, vaccines, and other medical fields

        Questrom Women Mean Business: Meet Shannon Watkins, CMO of the Jordan Brand at Nike

        Questrom Women Mean Business: Meet Shannon Watkins, CMO of the Jordan Brand at Nike

      • Videos & Podcast
        • All
        • Podcast
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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom $50K Case Competition: In the Trenches of Sustainability with Casella

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        The Optimistic Pessimist

        Shein & Forever 21 Strike a Deal

        Shein & Forever 21 Strike a Deal

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom and BU Means Innovation and Entreprenuership

        A new travel nightmare: New passport delays lasting 13 weeks

        A new travel nightmare: New passport delays lasting 13 weeks

        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

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        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Black Friday is almost here. What to know about the holiday sales event’s history and evolution

        Black Friday is almost here. What to know about the holiday sales event’s history and evolution

        The Hidden Risk of Getting Paid in Stock Options 

        So Thieves Nabbed Your Catalytic Converter. Here’s Where It Ended Up.

        Drug pricing and the ‘impossible trinity’ for patients

        Patent buyouts could spur vital innovation in antibiotics, vaccines, and other medical fields

        ‘Vibrant community’: Life sciences in Massachusetts growing but startups need help

        ‘Vibrant community’: Life sciences in Massachusetts growing but startups need help

        Ethereum ETFs are Coming: Blackrock Files With the NASDAQ

        Ethereum ETFs are Coming: Blackrock Files With the NASDAQ

        Plane crashes, a global pandemic and terrorist attacks: How tragedy shaped DFW Airport

        Plane crashes, a global pandemic and terrorist attacks: How tragedy shaped DFW Airport

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Wall Street CEOs Flocked to Hong Kong—and Kept Quiet on China

        Trending Tags

        • Publications
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          • Books
          • Harvard Business Review
          • Journals
          • Sloan Management Review
          AI Adoption in U.S. Health Care Won’t Be Easy 

          AI Adoption in U.S. Health Care Won’t Be Easy 

          Where Should Your Company Start with GenAI? 

          Where Should Your Company Start with GenAI? 

          How Retailers Can Capitalize on the “Refund Effect”

          How Retailers Can Capitalize on the “Refund Effect”

          Should Companies Refrain From Making Political Statements?

          Should Companies Refrain From Making Political Statements?

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Trending Tags

          Insights@Questrom
          Home Special Series Artificial Intelligence in Business

          [Forbes] Eli Lilly and Parexel Talk About the ROI of Practical AI

          Marshall Van AlstynebyMarshall Van Alstyne
          June 9, 2022
          in Artificial Intelligence in Business, Media Mention, National Media
          22
          0
          3 Ways Boston University’s Online MBA Is A Disruptor In Business Education
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          June 9, 2022

          Forbes recently published an article on pharmaceutical giant Eli Lilly and how it has utilized practical artificial intelligence to improve quality of operations in manufacturing. Following up on the recent MIT CIO Symposium panel, “How Artificial Intelligence Powers Digital Ecosystems,” which featured Marshall Van Alstyne, Professor of Information Systems, the article offers some additional reflections.

          Until Practical AI was implemented, Eli Lilly’s process of inspecting syringe quality required manual inspection. This process then became automated using a vision system to find defective syringes. With the addition of deep learning algorithms, the overall accuracy of the system improved. Not only did this positively impact efficiency and quality of operations, but it also allowed the company to cut down on drug development time.

          According to the author, the recent panel discussion was dominated by the idea of learning from data created inside and outside of enterprises. During the discussion, Marshall stressed the importance of externalization, describing how data can be generated from and used across a business ecosystem. The panelists emphasized the importance of educating employees about data and analytics, as well as creating a company ecosystem that allows data to flow freely.

          Tags: AIMarshall Van Alstynemedia mentionNational Outlet
          Marshall Van Alstyne

          Marshall Van Alstyne

          Marshall Van Alstyne is a Questrom Professor of Management in Information Systems at Boston University Questrom School of Business and is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two-sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught worldwide. His co-authored article on the subject is a Harvard Business Review top 50 of all time. Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and eight best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.

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