September 25, 2026
YahooNews recently published an article featuring Dean Emeritus and Allen Questrom Professor of Marketing Susan Fournier, discussing President Donald Trump’s efforts to rebrand artificial intelligence as “super intelligence.”
The article examines Trump’s push to use the term “super intelligence,” including his call for federal agencies to adopt the terminology, and considers whether the rebrand could gain traction with technology companies and the broader public.
Fournier provided expert commentary on the marketing implications of the proposed name change, noting that the term could reinforce rather than reduce concerns about AI.
“Is super intelligence a better construct label to control these negative associations?” Fournier asked. She noted that Trump may be using the phrase to convey “bigger and better and more amazing,” but cautioned that the term has a specific meaning within the technology industry that could heighten concerns about AI exceeding human control.
Fournier also suggested that the terminology could make discussions around AI safety and regulation more difficult, particularly because “super intelligence” is associated in the technology field with systems that could surpass human capabilities across a broad range of domains.
