How Apple Defines Consumer Logic
The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
Susan Fournier is the Allen Questrom Professor of Management & Dean of the Questrom School of Business. Susan is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.
The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role...
July 25, 2023 In a recent interview with BU Today, Dean Susan Fournier discussed the rebranding of social media platform,...
July 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers...
November 8, 2022 - BU recently published an article featuring Greg Stoller and Susan Fournier, discussing the five students who...
May 5, 2022 BU Today recently published highlights from a recent interview between Susan Fournier, Professor & Dean of Questrom...
May 10, 2022 El Mundo Boston’s Gabriela Taveras recently interviewed Susan Fournier, Allen Questrom Professor & Dean of Questrom School...
April 2022 CIO Views recently published an interview with Susan Fournier, Dean of Questrom School of Business, discussing BU Questrom’s...
March 14, 2022 The Business Journals recently published insight featuring Susan Fournier, Professor & Dean of Questrom School of Business,...
Mashed recently published an article featuring a quotation from Susan Fournier, Dean of Questrom School of Business, discussing the authentic...
January 4, 2022 Courier recently published insight featuring Susan Fournier, Professor & Dean of Questrom School of Business, discussing the...
January 3, 2022 The Boston Globe recently published insight featuring Susan Fournier, Allen Questrom Professor & Dean of Questrom School...
Get Insights straight to your inbox by signing up now.
© 2023 Trustees of Boston University