© 2023 Trustees of Boston University
Andde's work explores how to promote behaviors that benefit both people and the planet, drawing on insights from behavioral science, consumer psychology, marketing, and computational social science. He studies how individuals perceive impact, how technology shapes their choices, and how well-designed behavioral interventions can shift both behavior and attitudes. More specifically, he investigates consumers’ responses to product cues, nutrition labels, environmental messaging, and AI-generated sustainability guidance.
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© 2023 Trustees of Boston University