Oct 27 2025
Insights@Questrom Live: The Art of Crafting Dreams
Boston University Questrom School of Business
Daniella Kupor’s research focuses on persuasion and decision making under risk and uncertainty. She has published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Her research has appeared in Bloomberg Business News, Harvard Business Review, The New Yorker, The New York Times, and The Wall Street Journal.
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