Name: Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
Start: 2025-03-27
End: 2025-03-27
Location: Questrom Executive Dining Rooms

Our Insights
13 Boston University Questrom School of Business Faculty Recognized As Top-Cited Scientists for Career-Long Impact

19 Boston University Questrom School of Business Faculty Recognized As Top-Cited Scientists for Single-Year Impact (2023)

Anita Carson and Dean Susan Fournier Recognized Among the Top 2% of Researchers Worldwide for Career and 2023 Impact

Exclusive: Tesla Investor Calls for Board To Oust Elon Musk as CEO

Cheating worries? That’s so 2024. Now, professors are embracing AI.

The Age of Radical Empathy: The Impact of Banned Words on Marketing

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Business school professors’ picks
Videos & Podcast
- All
- Podcast
- Videos
Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement

The Hidden Wisdom of Cultural Pushback

Fusion Strategy: Navigating the Industrial Evolution

SCOTUS: Exploring the Future of Content Moderation, Internet Law, and Free Speech

Unleashing the Power of Discovery in Leadership and Organizational Change
Insights Events
In the Media
Exclusive: Tesla Investor Calls for Board To Oust Elon Musk as CEO

Cheating worries? That’s so 2024. Now, professors are embracing AI.

Business school professors’ picks

How to Get Cheap Car Insurance

JD Vance Refuses to Rule Out Recession

Many progressive consumers are trying to ditch brands like Amazon and Target. It’s harder than it sounds.

American Airlines petitions Supreme Court to reverse ruling on Northeast Alliance with JetBlue

Brink Bites: Studying Cigarette Restrictions, the Life of a Famed Poet, and Shifting Attitudes Toward Capitalism

Business school professors’ picks
Publications
Research: When Prototypes Don’t Yield Useful Insights

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

We’re Still Lonely at Work

17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

3 Ways to Support Employees with Bipolar Disorder

Will That Marketplace Succeed?

Research: Why Companies Should Disclose Their Lack of Progress on DEI

Tech at Work: How the End of Cookies Will Transform Digital Marketing

How Automakers Can Address Resistance to Self-Driving Cars
Questrom Book Club

Home Author

Lynn Li

Lynn Li is a Senior Lecturer of Accounting at Boston University's Questrom School of Business. She received her PhD in Accounting from the Massachusetts Institute of Technology. Among her research interests are accounting regulations, innovation, tax inversion, banking, blockchain, contracting, disclosure, and biotechnology.