How Social Media and Digital Technology Are Changing The Way Companies #Brand

Tuesday, June 6, 2023

Our Insights
Inside the Push to Make Everyone Friends at Work

How do sustainable supply chains improve the continuity of supply and protect the environment?

New Immigration Data Point To Larger U.S. Workforce Issues

How CFOs are navigating the debt ceiling standoff

Opposing scientists find no clear evidence for gender bias in academic science

Benefits of Supply Chain Visibility

Why Employees Hate Hot-Desking

Loneliness is at epidemic proportions in modern organizations. Questrom expert tells how to address it
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Leadership Communications

Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

AI: What is it and how will it impact business?

Is Creativity in Advertising Dead in the age of AI?

How Higher Ed Can Contend with Learning Platforms

How Companies Deal with Disruption

Money: It’s created. It’s destroyed. But what is it?

Blockchain, Beyond Crypto

S1:E2 What the FTX?
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In the Media
Inside the Push to Make Everyone Friends at Work

5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

New Immigration Data Point To Larger U.S. Workforce Issues

How CFOs are navigating the debt ceiling standoff

Opposing scientists find no clear evidence for gender bias in academic science

Questrom marketing researcher explores the data-tracking debate

Ownership in AI: Who is responsible for the benefits and downsides of AI’s output?

Why Employees Hate Hot-Desking

What to know about First Republic and the banking crisis
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Publications
Make It Safe for Employees to Speak Up – Especially in Risky Times

Will Generative AI Create a New Era of Search Competition?

A Better Approach to Customer-Centric Messaging and Engagement

How Coworking Spaces Impact Employee Well-Being

Will Salary Transparency Laws Change Employee Compensation?

Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

To Encourage Patients to Fill Prescriptions, Fix Copays

Is Tesla’s Era of Dominance Coming to an End? What Experts Say

ESG Investing Isn’t Designed to Save the Planet
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Home Author

Monic Sun

Monic Sun, associate professor of marketing, explores counter-intuitive consequences of new technologies. She has conducted research on digital advertising, user-generated content, social networks, location-based targeting, smart technologies, peer-to-peer markets and recycling. She is currently trying to understand what defines the key differences between human and artificial intelligence, and the incentives that would promote human creativity. She uses game theory, causal inferences and experimentation in her research, which has appeared in top marketing journals and been mentioned in popular media outlets such as BBC, Forbes, and NPR.