Name: Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
Start: 2025-03-27
End: 2025-03-27
Location: Questrom Executive Dining Rooms

Our Insights
WaPo: Of the Corporation, By the Corporation, For the Corporation

Many progressive consumers are trying to ditch brands like Amazon and Target. It’s harder than it sounds.

Scaling E.L.F. Beauty with Purpose: Tarang Amin’s Approach

American Airlines petitions Supreme Court to reverse ruling on Northeast Alliance with JetBlue

Exploring Capitalism Through the Movies: A Conversation with Professor Michael Salinger

Brink Bites: Studying Cigarette Restrictions, the Life of a Famed Poet, and Shifting Attitudes Toward Capitalism

Business school professors’ picks

Is Business Broken? Season 2 out now!
Videos & Podcast
- All
- Podcast
- Videos
Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement

The Hidden Wisdom of Cultural Pushback

Fusion Strategy: Navigating the Industrial Evolution

SCOTUS: Exploring the Future of Content Moderation, Internet Law, and Free Speech

Unleashing the Power of Discovery in Leadership and Organizational Change

Transforming Employee Development with Generative AI
Insights Events
In the Media
Many progressive consumers are trying to ditch brands like Amazon and Target. It’s harder than it sounds.

American Airlines petitions Supreme Court to reverse ruling on Northeast Alliance with JetBlue

Brink Bites: Studying Cigarette Restrictions, the Life of a Famed Poet, and Shifting Attitudes Toward Capitalism

Business school professors’ picks

Is Business Broken? Season 2 out now!

Trump Gets Economic Red Flag One Day Before Address to Congress

Worsening inflation expectations raise concerns for the Federal Reserve

Could $5,000 DOGE stimulus checks really happen? Here’s what economists say

Comeback Attempt By Former Gov. Andrew Cuomo Has Corporate Parallels
Publications
Research: When Prototypes Don’t Yield Useful Insights

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

We’re Still Lonely at Work

17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

3 Ways to Support Employees with Bipolar Disorder

Will That Marketplace Succeed?

Research: Why Companies Should Disclose Their Lack of Progress on DEI

Tech at Work: How the End of Cookies Will Transform Digital Marketing

How Automakers Can Address Resistance to Self-Driving Cars
Questrom Book Club

Home Author

Samantha Zyontz

Samantha Zyontz is a Clinical Assistant Professor of Strategy & Innovation. She also is an affiliate (by courtesy) of the Boston University Law School. Her research focuses on intellectual property strategy and the influence of institutions on innovation, with an emphasis on CRISPR DNA-editing tools.

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Reviews

Twenty years of Addgene

bySamantha Zyontz

September 30, 2024

September 30, 2024 Nature recently published an article featuring Samantha Zyontz, Clinical Assistant Professor of Strategy and Innovation, in celebration...