New research from Robert Metcalf, Assistant Professor, Markets, Public Policy & Law examined the expression “time is money” through the lens of price sensitivity in ridesharing services.
He was recently featured in NPR’s Planet Money to discuss his findings, which looked at 3.7 million Lyft riders to figure out how much they were willing to pay for a ride. To learn more about his findings and how much value people place on time, read the full article in NPR here.
