About Us
Get Insights to Your Inbox

Saturday, October 24, 2026

Generic selectors

Exact matches only

Search in title

Search in content

Post Type Selectors

Search in posts

Search in Author

Search Events

Filter by Categories

Action Learning

Artificial Intelligence in Business

Book Club

Books

BU Today

Business Challenges

Business Education

Business Functions

Business Policy & Markets

Corporate Strategy

Digital Business

Digital Business Institute

Diversity, Equity & Inclusion

Entrepreneurship & Innovation

Events

Expert Take

Feature

Finance & Accounting

Future of Business Education

Future of Work

Global Media

Harvard Business Review

Health, Biopharma, & Health-Tech

Human Resources Policy Institute

Innovation

Insights Live

Institute for Sustainable Energy

Journals

Language of Business

Leadership & Management

Local Media

Marketing

Media Mention

Multimedia

National Media

Newsletter Spotlight

Op-Ed

Operations

Opinion

Our Insights

Partners in Business Ethics

Podcast

Publications

Research Institutes

Risk

ScienceDirect

Silicon Valley Bank

Sloan Management Review

Social Impact

Special Series

Susilo Institute for Ethics in the Global Economy

Technology

The Brink

Thinkers50@BUQuestrom: Passion & Purpose

Videos

Insights@Questrom

Our Insights
The Price of Attention: Engagement, Advertising, and Privacy

Companies Could Use Artificial Intelligence to Customize Prices

Why AI Could End the Price Tag as We Know It

Platforms are (still) the best businesses

Former Princo Managing Director’s New Book Imparts Investing Lessons

Unreasonable Conference Picks Experts’ Brains on Consumer Behavior

Pick-your-own vs. supermarket apples: The core lesson from a trip to the orchard

The Robots Are Winning Us Over by Falling on Their Faces
Videos & Podcast
- All
- Podcast
- Videos
How Leaders Turn Purpose Into Daily Behaviors

Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

Tariffs and Their Economic Impact

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement
Insights Events
In the Media
Companies Could Use Artificial Intelligence to Customize Prices

Why AI Could End the Price Tag as We Know It

Platforms are (still) the best businesses

Former Princo Managing Director’s New Book Imparts Investing Lessons

Unreasonable Conference Picks Experts’ Brains on Consumer Behavior

Pick-your-own vs. supermarket apples: The core lesson from a trip to the orchard

The Robots Are Winning Us Over by Falling on Their Faces

More Americans turn to bankruptcy to deal with debt

Can Trump rebrand AI? Experts weigh president’s “super intelligence” push
Publications
Former Princo Managing Director’s New Book Imparts Investing Lessons

Frontline Workers Know How to Solve Your Organization’s Biggest Problems

Research: When Consumers Have More Control Over Ads, They Respond Better

Gen AI Could Fix Performance Reviews—or Make Them Even Worse

What Global Companies Lose When Decision-Making Revolves Around Headquarters

Research: Why You Shouldn’t Treat AI Agents Like Employees

Employees Are Relying on AI for Personal Support. That’s Risky.

Why Gen AI Feels So Threatening to Workers

Is Your Enterprise Data Strategy Ready for the Age of Intelligence?
Questrom Book Club

Our Insights
The Price of Attention: Engagement, Advertising, and Privacy

Companies Could Use Artificial Intelligence to Customize Prices

Why AI Could End the Price Tag as We Know It

Platforms are (still) the best businesses

Former Princo Managing Director’s New Book Imparts Investing Lessons

Unreasonable Conference Picks Experts’ Brains on Consumer Behavior

Pick-your-own vs. supermarket apples: The core lesson from a trip to the orchard

The Robots Are Winning Us Over by Falling on Their Faces
Videos & Podcast
- All
- Podcast
- Videos
How Leaders Turn Purpose Into Daily Behaviors

Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

Tariffs and Their Economic Impact

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement
Insights Events
In the Media
Companies Could Use Artificial Intelligence to Customize Prices

Why AI Could End the Price Tag as We Know It

Platforms are (still) the best businesses

Former Princo Managing Director’s New Book Imparts Investing Lessons

Unreasonable Conference Picks Experts’ Brains on Consumer Behavior

Pick-your-own vs. supermarket apples: The core lesson from a trip to the orchard

The Robots Are Winning Us Over by Falling on Their Faces

More Americans turn to bankruptcy to deal with debt

Can Trump rebrand AI? Experts weigh president’s “super intelligence” push
Publications
Former Princo Managing Director’s New Book Imparts Investing Lessons

Frontline Workers Know How to Solve Your Organization’s Biggest Problems

Research: When Consumers Have More Control Over Ads, They Respond Better

Gen AI Could Fix Performance Reviews—or Make Them Even Worse

What Global Companies Lose When Decision-Making Revolves Around Headquarters

Research: Why You Shouldn’t Treat AI Agents Like Employees

Employees Are Relying on AI for Personal Support. That’s Risky.

Why Gen AI Feels So Threatening to Workers

Is Your Enterprise Data Strategy Ready for the Age of Intelligence?
Questrom Book Club

Home Tag Brand Partnerhips

Tag: Brand Partnerhips

When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk

When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk

September 15, 2026 - Updated On September 27, 2026

When brands come together, the biggest opportunity may not be the attention they generate, but the experiences they create for ...

Upcoming Events

No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

Email

Popular Insights

Why this year’s World Cup is so pricey

27 shares
Share 11 Tweet 7
AI & The Next Economy: Putting People at the Center of an AI-Driven Future

8 shares
Share 3 Tweet 2
Pick-your-own vs. supermarket apples: The core lesson from a trip to the orchard

8 shares
Share 3 Tweet 2
What Airbnb’s fee experiment reveals about the value of marketplaces

9 shares
Share 4 Tweet 2
Should You Worry About a US Labor Market Recession?

20 shares
Share 8 Tweet 5

Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215

Follow Us

Newsletter

© 2023 Trustees of Boston University

About Us
Digital Business Institute
Human Resource Policy Institute
Susilo Institute for Ethics in the Global Economy

Welcome Back!

Sign In with Linked In

OR

Login to your account below

Remember Me

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Generic selectors

Exact matches only

Search in title

Search in content

Post Type Selectors

Search in posts

Search in Author

Search Events

Filter by Categories

Action Learning

Artificial Intelligence in Business

Book Club

Books

BU Today

Business Challenges

Business Education

Business Functions

Business Policy & Markets

Corporate Strategy

Digital Business

Digital Business Institute

Diversity, Equity & Inclusion

Entrepreneurship & Innovation

Events

Expert Take

Feature

Finance & Accounting

Future of Business Education

Future of Work

Global Media

Harvard Business Review

Health, Biopharma, & Health-Tech

Human Resources Policy Institute

Innovation

Insights Live

Institute for Sustainable Energy

Journals

Language of Business

Leadership & Management

Local Media

Marketing

Media Mention

Multimedia

National Media

Newsletter Spotlight

Op-Ed

Operations

Opinion

Our Insights

Partners in Business Ethics

Podcast

Publications

Research Institutes

Risk

ScienceDirect

Silicon Valley Bank

Sloan Management Review

Social Impact

Special Series

Susilo Institute for Ethics in the Global Economy

Technology

The Brink

Thinkers50@BUQuestrom: Passion & Purpose

Videos

Business Challenges
Business Functions
Publications
Insights Events
Videos & Podcast
Voices in the Media
Our Experts

© 2023 Trustees of Boston University

-

00:00

00:00

Queue

Update Required Flash plugin

-

00:00

00:00