What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023. Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: what directs their research? What keeps them awake at night and gets them out of bed in the morning? In a fast-paced ideas jam, 14 thinkers each had 15 minutes to present their passion and purpose.
Next up was BU Questrom’s Marshall Van Alstyne, co-author of Platform Revolution, a Thinkers50 Ranked Thinker and recipient of the Thinkers50 2019 Digital Thinking Award. Van Alstyne questioned whether following your passion is always a good thing and offered some alternative advice: to work on the hardest problem you love. He also turned his focus to the problem of fake news and misinformation and explained how to use economic theory to create a market for truth.
