January 17, 2025
Campaign US recently published an article featuring Paul Alexander, Chief Marketing Officer of Boston University’s Questrom School of Business, discussing strategies for navigating 2025 amid a challenging landscape marked by a DEI backlash, a polarizing political climate, and increasing uncertainty.
The article underscores the critical need for flexibility, fostering inclusive cultures, and maintaining a steadfast commitment to DEI in the face of external challenges. Industry leaders stress the importance of sustained progress, with a focus on creating meaningful opportunities for underrepresented talent and embedding diversity into core business strategies. Looking ahead to 2025, professionals of color are determined to seize emerging opportunities in technology and entrepreneurship, while actively challenging and reshaping outdated systems.
“History has shown every period of progress for people of color has been met with backlash. We are in a backlash phase — we cannot afford to be complacent or despondent,” Alexander adds.
As leaders adjust to challenges, mental health remains a priority, with many focusing on building strong support networks and maintaining boundaries to protect their well-being in a time of uncertainty.