Questrom Institute Events

The digital landscape continues to evolve at a dizzying pace, and AI is poised to be the biggest game changer yet when it comes to leveraging data, automating processes and engaging customers. The Boston University Questrom School of Business recently brought together industry experts and expert research faculty for a robust discussion on this pivotal topic shaping the future […]

Douglas Hannah, Assistant Professor of Management & Organizations, recently sat down with Deepak Bhatt on the Business Talk podcast to share valuable insights from his research on “Beyond Prototypes: Rethinking Innovation in Complex Ecosystems.” In the episode, Professor Hannah explores how innovation extends beyond the development of initial prototypes to thrive in complex ecosystems. He […]

March 2025 

WBUR recently published an article announcing the release of season 2 of tThe Is Business Broken? podcast, sponsored by the Ravi K. Mehrotra Institute for Business, Markets, and Society at BU Questrom School of Business.

Explore key takeaways from this recorded session with Garrett Johnson, Assistant Professor of Marketing, and hosted by Digital Business Institute. Learn about the shift from traditional cookies to Google’s Privacy Sandbox technologies, and how websites and adtech vendors are adapting to these changes. This presentation from Boston University Questrom School of Business offers valuable insights […]

During this Expert Take, Tal Gross, Associate Professor of Markets, Public Policy, and Law, shares insights into his recent book, Better Health Economics: An Introduction for Everyone.

Why are Shein and Forever 21 joining forces, and what will be the impact on both companies? In this Expert Take, Greg Stoller, Master Lecturer in Strategy and Innovation, discusses the recent partnership of fast fashion retailers Shein and Forever 21 and what this means for Shein’s investment in the company.

How does Questrom School of Business prepare students to excel in leadership communications? In this Expert Take, Michelle Ehrenreich Master Lecturer, and Director of Questrom Communications Program, and MBA students Ryan Dunfee and Martina Wang share their experiences in completing the ES730/740 Leadership Communications course, how it has helped them achieve their academic and professional […]

Relative performance feedback: what is it and how does it affect employee performance? During this Expert Take, Aykut Turkoglu, Lecturer of Operations and Technology Management, and Anita Carson, Larz Anderson Professor and Professor of Operations and Technology Management, share their findings from a series of experiments analyzing how relative performance feedback can demotivate middle-ranked workers.

Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair of Goodby Silverstein and Partners to answer the question, ‘is creativity in advertising dead in the age of AI?’ The webinar discussed artificial intelligence and its growth in recent years. With the growing use of […]

Chrysanthos Dellarocas, Shipley Professor and Professor of Information Systems, and Andrei Hagiu, Associate Professor of Information Systems, discuss their recent article in Harvard Business Review on strategies to navigate the emerging landscape of learning platforms in higher education. Hosted by the Digital Business Institute.