Anat Keinan is an associate professor in marketing. Her research interests include Branding, Symbolic Consumption, Consumer Wellness and Well-Being, Luxury Marketing, Consumer self-Control, Regret, Authenticity, and the Consumption of Experiences. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the 2011 Ferber Award for her research on collectable experiences, and the 2018 AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. Professor Keinan was twice ranked by the American Marketing Association as one of the Top 50 most productive Scholars in the premier marketing journals in the past 5 years.