Biden Wants to End Junk Fees, But How Did They Start in the First Place?
February 8, 2023 CBS Boston recently published an article featuring Frederic Brunel, Associate Dean, discussing add-on fees at the end...
Frédéric Brunel is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on and off-line, word-of-mouth dynamics, customer relationship management and aesthetic response styles and skillsets. In order to inform these domains, Brunel is committed to developing a deep and contextualized understanding of the social-psychological and cultural factors that can guide and moderate consumers’ responses in these marketing applications.
February 8, 2023 CBS Boston recently published an article featuring Frederic Brunel, Associate Dean, discussing add-on fees at the end...
In this episode of the Insights@Questrom Podcast, we talk to Associate Professor of Markets, Public Policy, & Law, Tal Gross,...
CBS Boston recently interviewed Frédéric Brunel, Associate Professor of Marketing regarding the dramatic surge in gas prices this year.
March 24, 2022 The Boston Globe recently published insight featuring Frédéric Brunel, Associate Professor of Marketing, on the new measures...
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