Dokyun (DK) Lee, Kelli Questrom Associate Professor in Management and Associate Professor of Information Systems, studies the responsible application, development, and impact of AI in digital consumer and e-commerce analytics with a focus on text data. Specific interests are:
Applying machine learning techniques along with causal inference methods to quantify the economic impact of unstructured data (e.g., text, images); Content extraction, understanding, and engineering; and the application and Impact of Generative AI in the context of social media, advertising, user-generated data, digital consumer management, innovation & creativity, and patents.