These Business Areas are Already Making Good Use of Generative AI – And Many More Will Follow
April 13, 2023 Boston Business Journal recently published an article featuring Dokyun “D.K.” Lee, Associate Professor of Management and Information...
Dokyun (DK) Lee, Kelli Questrom Associate Professor in Management and Associate Professor of Information Systems, studies the responsible application, development, and impact of AI in digital consumer and e-commerce analytics with a focus on text data. Specific interests are:
Applying machine learning techniques along with causal inference methods to quantify the economic impact of unstructured data (e.g., text, images); Content extraction, understanding, and engineering; and the application and Impact of Generative AI in the context of social media, advertising, user-generated data, digital consumer management, innovation & creativity, and patents.
April 13, 2023 Boston Business Journal recently published an article featuring Dokyun “D.K.” Lee, Associate Professor of Management and Information...
Last month, Insights@Questrom Live and the Susilo Institute for Ethics in the Global Economy webinar series welcomed Jeff Goodby, Co-Chair...
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