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Dokyun (DK) Lee

Dokyun (DK) Lee

Dokyun (DK) Lee, Kelli Questrom Associate Professor in Management and Associate Professor of Information Systems, studies the responsible application, development, and impact of AI in digital consumer and e-commerce analytics with a focus on text data. Specific interests are:
Applying machine learning techniques along with causal inference methods to quantify the economic impact of unstructured data (e.g., text, images); Content extraction, understanding, and engineering; and the application and Impact of Generative AI in the context of social media, advertising, user-generated data, digital consumer management, innovation & creativity, and patents.

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