Despite that sales were down 22% in 2023, Barbie is trending again.
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Patricia Hambrick is a Master Lecturer of Marketing at Questrom School of Business. She is the CEO and Founder of the Hambrick Group, which provides marketing expertise to technology and consumer goods industries, as well as interim CMO services.
July 24, 2023 TechNewsWorld recently published an article featuring Patricia Hambrick, Master Lecturer of Marketing, discussing Elon Musk's transformative move...
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