August 6, 2024
BU Today recently published an article featuring Keith Ericson, Professor of Markets, Public Policy, and Law, and Patricia Hambrick, Master Lecturer of Marketing, discussing Boeing’s ongoing challenges.
Boeing has experienced recent troubles, including safety failures and legal issues, which have led to significant public scrutiny. Boeing’s cultural issues and organizational dysfunction also contribute to its ongoing crises. To help repair their reputation and relationships, the company must replace problematic leaders and empower employees to make ethical choices.
“Boeing’s recent troubles can be used as a case study for many different issues covered in the Questrom curriculum. There are so many different angles, it’s hard to know where to begin,” Ericson explains. Boeing’s recent history carries lessons for just about every part of running a business: quality control, good management, company culture, public relations, and more, Ericson adds.
The article underscores the urgent need for Boeing to address its internal issues and restore its reputation.
