Pnina Feldman is associate professor of operations and technology management at Boston University Questrom School of Business. Her research addresses supply-chain, service operations and pricing questions and focuses on how digital technologies enables business model innovation. She incorporates economic (game-theoretic) models as well as data-driven tools in operational settings that enable the analysis of individual and multi-firm decisions. She is especially interested in the impact of consumer behavior on pricing and operational decisions with applications in retail and services as well as on policy implications in the public and private sectors.