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Shuba Srinivasan

Shuba Srinivasan

Shuba Srinivasan is the Adele and Norman Barron Professor of Management and Professor of Marketing at Boston University's Questrom School of Business. Srinivasan's research focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. She obtained her MBA from the Indian Institute of Management, and her Ph.D. from the University of Texas at Dallas.

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