Is Elon Musk right to ditch the Twitter bird logo?
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
Shuba Srinivasan is the Adele and Norman Barron Professor of Management and Professor of Marketing at Boston University's Questrom School of Business. Srinivasan's research focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. She obtained her MBA from the Indian Institute of Management, and her Ph.D. from the University of Texas at Dallas.
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to...
April 26, 2022 BU Today recently featured insight featuring Shuba Srinivasan, Professor of Marketing, during a Q&A session regarding Elon...
March 5, 2022 The Times UK recently published insight featuring Shuba Srinivasan, Professor of Marketing, on the recent changes shopping...
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