April 1, 2025
Financial Times recently released its Business school professors’ picks featuring insights from Moshe Cohen, Senior Lecturer of Management and Organizations.
This curated selection of Financial Times articles, handpicked by business school faculty, connects real-world events to classroom learning while encouraging critical thinking among students.
Moshe Cohen selected the article, “Anne Wojcicki, the floundering 23andMe’s eternal optimist,” which explores how Wojcicki founded 23andMe in 2008 and grew it to 15 million customers despite privacy concerns and regulatory challenges. While her optimism and charisma drove the company’s success in genealogy, her shift toward drug discovery strained resources and led to financial difficulties.
Cohen highlights the article’s classroom relevance, prompting discussions on the role of optimism in entrepreneurship—its advantages, risks, and the point at which it can become a liability.
