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    Could $5,000 DOGE stimulus checks really happen? Here’s what economists say 

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    Push to roll back electric vehicle subsidies brings uncertainty for automakers 

    Crypto’s ‘honeymoon period’ fades as ownership declines

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    10 Management Styles Of Effective Leaders 

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Companies Consider Risks and Rewards Weighing in On Political Issues

The National Desk

Andrew KingfeaturingAndrew King
April 10, 2023 - Updated On May 4, 2023
in National Media
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Companies Consider Risks and Rewards Weighing in On Political Issues
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April 10, 2023

The National Desk recently published an article featuring Andrew King, Professor of Strategy and Innovation, discussing risks and rewards for companies collaborating with influencers weighing in on political issues.

Large businesses are again finding themselves in the middle of the crossfire for supporting sensitive political or cultural issues in a growing trend of companies taking stands on societal issues. Recently, Bud Light and parent company Anheuser-Busch have been the target of conservative criticism of a partnership with transgender influencer Dylan Mulvaney.

After she posted on Instagram promoting the company, numerous threats and promises to boycott the most popular domestic beer have multiplied online. Far from a new phenomenon, companies from a wide variety of sectors have faced backlash for political stances or ad campaigns that have offended consumers on both sides of the aisle. King states, “The old style of ‘we will just keep our house clean, and we won’t worry about regulation and the broader social environment’ has kind of gone out of style”.

Source: Companies Consider Risks and Rewards Weighing in On Political Issues
Via: The National Desk
Tags: Andy KingCorporate ActivismPolitics
Andrew King

Andrew King

Professor Andrew A. King is a leading authority on environmental performance and innovation. His research established whether and when firms can find ways to profitably reduce their impact on the environment. His empirical tests of the efficacy of industry self-regulation helped change both private and public policy. His research now explores open source innovation and knowledge sharing. Andy was an early advocate of a scholarship on what is now called “sustainability”, and his findings and methods have influenced scholars in many disciplines. With students and colleagues, he helped found some of the most important research institutions in the field, culminating in the Alliance for Research on Corporate Sustainability. Andy has been a Marvin Bower Fellow at the Harvard Business School, an Aspen Institute Faculty Pioneer, and an Academy of Management Journal Best Paper Award winner His thesis won the Massachusetts Institute of Technology’s Zannetos Prize. Andy holds a BA from Brown University, an MS from the University of California, Berkeley, and a PhD from the Massachusetts Institute of Technology.

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