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[El Mundo] Red Sox Legend Addresses Students at Questrom School of Business

Susan Fournier



May 10, 2022

El Mundo Boston’s Gabriela Taveras recently interviewed Susan Fournier, Allen Questrom Professor & Dean of Questrom School of Business, and David “Big Papi” Ortiz during his recent visit to Boston University’s Questrom School of Business to discuss his historic tenure with the Boston Red Sox and subsequent business career.

In the interview, Susan reflects on her time with the Red Sox legend and the great opportunity it provided to the Questrom students that attended, each of whom had a chance to learn about leadership and success from such a larger-than-life character.

“It was amazing, there was an insight in every moment. His lesson that even as he achieves success and fame, it was all about what he did that helped others, really how baseball and life translate into business and how you have to know what you want to be and just make it happen.”

Susan Fournier is the Allen Questrom Professor of Management & Dean of the Questrom School of Business. Susan is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.