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          [Fior Reports] Why Do You Usually Eat the Same Thing for Breakfast?

          Carey MorewedgebyCarey Morewedge
          February 22, 2022
          in Media Mention
          16
          0
          BBC: Are Competitive Parents Compensating for Their Insecurities?
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          February 22, 2022

          Fior Reports recently published insight featuring Carey Morewedge, Professor of Marketing, discussing his study which analyzed the daily eating habits of thousands of Americans and French participants. The goal of the study was to understand how often people eat the same meal every day for breakfast, lunch, and dinner, and the motivations behind it.

          “If we focus on it, we can pursue pleasure and variety. A little joy in the morning helps you start the day on the right foot.”

          Carey Morewedge
          Professor of Marketing

          This article outlines Carey and his co-researchers’ curiosity regarding meal choices, finding two main types of goals: utilitarian, which places practicality above all else, and hedonic, which puts pleasure before practicality. It has been shown that people are more likely to pursue useful goals and make practical decisions in the early morning when their energy levels are higher. Carey concluded that it is possible to break a pattern of eating the same food each morning for breakfast when stating, “If we focus on it, we can pursue pleasure and variety,” adding, “A little joy in the morning helps you start the day on the right foot.”

          Read the Full Article
          Tags: Carey Morewedgemedia mention
          Carey Morewedge

          Carey Morewedge

          Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

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