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Forbes: How Your Company Can Fight The Never-Ending War Against Misinformation

Forbes posted a story featuring Marshall Van Alstyne, Professor of Information Systems, and his research on stopping the spread of misinformation. His research analyzes the effects of misinformation and the negative externalities that occur when it is spread.

Marshall Van Alstyne

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Forbes posted a story featuring Marshall Van Alstyne, Professor of Information Systems, and his research on stopping the spread of misinformation.

His research analyzes the effects of misinformation and the negative externalities that occur when it is spread. Specifically, he assesses the effectiveness of existing interventions to stop the distribution of misinformation and has developed several strategies of his own to stop its spread more efficiently.

This piece looks at what businesses can do to prevent misinformation about their own organizations, and Marshall speaks to why some companies are targeted more than others:

“Marshall Van Alstyne, a professor of information systems at Boston University’s Questrom School of Business, specializes in curbing the spread of misinformation. ‘The bigger brands are more common targets because their name recognition make them better clickbait,’ he said.”

Read the full story here.

Marshall Van Alstyne is a Questrom Professor of Management in Information Systems at Boston University Questrom School of Business and is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two-sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught worldwide. His co-authored article on the subject is a Harvard Business Review top 50 of all time. Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and eight best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.