Forbes recently posted an article featuring insights from Laurina Zhang, Assistant Professor of Strategy and Innovation. Laurina provided commentary on the recent pledge by McDonald’s CEO Chris Kempczinski to support women that raise allegations of sexual harassment.
Part of the challenge is that over 90% of McDonald’s U.S. locations are franchised-owned. While such allegations of sexual harassment are damaging to the corporate reputation of McDonald’s, the franchisee bears little of the reputational. risk. The franchise manager is likely compensated exclusively on [the sales at their stores] rather than the job satisfaction of their employees.
Laurina also provided tips for how Kempczinski should address the issue. Read the full article here.