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    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

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    Tariffs and Their Economic Impact

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    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

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    Trump’s immigration policies will cost Massachusetts billions, experts say

    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Walmart debuts ‘Grow with US’ program for small businesses 

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    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

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    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

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Home Publications Harvard Business Review

Harvard Business Review: Digital Transformation Changes How Companies Create Value

Marshall Van AlstynebyMarshall Van Alstyne
December 20, 2021
in Harvard Business Review, Publications
119
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Harvard Business Review: Digital Transformation Changes How Companies Create Value

Digital Transformation and Digitalization Technology concept on Abstract Background

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Digital transformation is rethinking the source of value creation, and the structure of the organization’s business model. In this new economy, more times than not value creation comes from outside the firm from external partners rather than internal employees. Marshall Van Alstyne, Questrom Professor of Management in Information Systems, co-authored an article in the Harvard Business Review that calls this new production model an “inverted firm”. This organizational structure change affects the technology but also the managerial governance that attends it. Organizational leaders must understand and undertake partner relationship management, partner data management, partner product management, platform governance, and platform strategy.

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Marshall Van Alstyne

Marshall Van Alstyne

Marshall Van Alstyne is the Allen and Kelli Questrom Professor in Information Systems. He is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two-sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught worldwide. His co-authored article on the subject is a Harvard Business Review top 50 of all time. Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and eight best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.

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