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Harvard Business Review: Don’t Let Platforms Commoditize Your Business

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumers. However, as thousands of companies, large and small, have discovered, conducting business on these MSPs carries significant risks. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a recent HBR article.

Andrei Hagiu

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Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumer bases. However, as thousands of companies, both large and small, have discovered, conducting business on these MSPs carries significant risks and costs. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a  Harvard Business Review article.

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Andrei is a leading expert on platform strategy and business models. Prior to Questrom, he has taught platform strategy courses at Harvard Business School and the MIT Sloan School of Management. He uses the insights drawn from his research to advise and angel invest in start-ups building platform businesses, as well as to consult for large companies seeking to turn their products into platforms (e.g. ADP, Equifax, Intuit).

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