Harvard Business Review: Don’t Let Platforms Commoditize Your Business

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumer bases. However, as thousands of companies, both large and small, have discovered, conducting business on these MSPs carries significant risks and costs. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a  Harvard Business Review article.