Digital Business
Harvard Business Review: Don’t Let Platforms Commoditize Your Business
Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it significantly easier for sellers to reach new consumers. However, as thousands of companies, large and small, have discovered, conducting business on these MSPs carries significant risks. Andrei Hagiu, Associate Professor of Information Systems, explores these risks and ways to mitigate them in a recent HBR article.
