• About Us
  • Get Insights to Your Inbox
Tuesday, June 6, 2023
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    Inside the Push to Make Everyone Friends at Work

    How do sustainable supply chains improve the continuity of supply and protect the environment?

    How do sustainable supply chains improve the continuity of supply and protect the environment?

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    New Immigration Data Point To Larger U.S. Workforce Issues

    A Risk Management Nightmare at Silicon Valley Bank

    How CFOs are navigating the debt ceiling standoff

    Opposing scientists find no clear evidence for gender bias in academic science

    Opposing scientists find no clear evidence for gender bias in academic science

    Benefits of Supply Chain Visibility

    Benefits of Supply Chain Visibility

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    Why Employees Hate Hot-Desking

    Ethics Professor Raises Key Questions About the Future Use of AI

    Loneliness is at epidemic proportions in modern organizations. Questrom expert tells how to address it

  • Videos & Podcast
    • All
    • Podcast
    • Videos
    Leadership Communications

    Leadership Communications

    Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

    Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    AI: What is it and how will it impact business?

    Is Creativity in Advertising Dead in the age of AI?

    Is Creativity in Advertising Dead in the age of AI?

    How Higher Ed Can Contend with Learning Platforms

    How Higher Ed Can Contend with Learning Platforms

    How Companies Deal with Disruption

    How Companies Deal with Disruption

    Money: It’s created. It’s destroyed. But what is it?

    Money: It’s created. It’s destroyed. But what is it?

    Blockchain, Beyond Crypto

    Blockchain, Beyond Crypto

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    S1:E2 What the FTX?

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    Inside the Push to Make Everyone Friends at Work

    Here’s Why Experts Say Russia and China’s Attempts to ‘De-Dollarize’ Global Markets are Going Nowhere

    5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    New Immigration Data Point To Larger U.S. Workforce Issues

    A Risk Management Nightmare at Silicon Valley Bank

    How CFOs are navigating the debt ceiling standoff

    Opposing scientists find no clear evidence for gender bias in academic science

    Opposing scientists find no clear evidence for gender bias in academic science

    Ethics Professor Raises Key Questions About the Future Use of AI

    Questrom marketing researcher explores the data-tracking debate

    Ownership in AI: Who is responsible for the benefits and downsides of AI’s output?

    Ownership in AI: Who is responsible for the benefits and downsides of AI’s output?

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    Why Employees Hate Hot-Desking

    Vanishing Phone Customer Support is Driving Us All Insane

    What to know about First Republic and the banking crisis

    Trending Tags

    • Publications
      • All
      • Books
      • Harvard Business Review
      • Journals
      • Sloan Management Review
      Make It Safe for Employees to Speak Up – Especially in Risky Times

      Make It Safe for Employees to Speak Up – Especially in Risky Times

      Will Generative AI Create a New Era of Search Competition?

      Will Generative AI Create a New Era of Search Competition?

      A Better Approach to Customer-Centric Messaging and Engagement

      A Better Approach to Customer-Centric Messaging and Engagement

      How Coworking Spaces Impact Employee Well-Being

      How Coworking Spaces Impact Employee Well-Being

      Will Salary Transparency Laws Change Employee Compensation?

      Will Salary Transparency Laws Change Employee Compensation?

      Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

      Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

      To Encourage Patients to Fill Prescriptions, Fix Copays

      To Encourage Patients to Fill Prescriptions, Fix Copays

      Is Tesla’s Era of Dominance Coming to an End? What Experts Say

      Is Tesla’s Era of Dominance Coming to an End? What Experts Say

      ESG Investing

      ESG Investing Isn’t Designed to Save the Planet

      Trending Tags

      Insights@Questrom
      • Our Insights
        • All
        • Business Challenges
        • Business Education
        • Business Functions
        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Inside the Push to Make Everyone Friends at Work

        How do sustainable supply chains improve the continuity of supply and protect the environment?

        How do sustainable supply chains improve the continuity of supply and protect the environment?

        3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

        New Immigration Data Point To Larger U.S. Workforce Issues

        A Risk Management Nightmare at Silicon Valley Bank

        How CFOs are navigating the debt ceiling standoff

        Opposing scientists find no clear evidence for gender bias in academic science

        Opposing scientists find no clear evidence for gender bias in academic science

        Benefits of Supply Chain Visibility

        Benefits of Supply Chain Visibility

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Employees Hate Hot-Desking

        Ethics Professor Raises Key Questions About the Future Use of AI

        Loneliness is at epidemic proportions in modern organizations. Questrom expert tells how to address it

      • Videos & Podcast
        • All
        • Podcast
        • Videos
        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        How Companies Deal with Disruption

        How Companies Deal with Disruption

        Money: It’s created. It’s destroyed. But what is it?

        Money: It’s created. It’s destroyed. But what is it?

        Blockchain, Beyond Crypto

        Blockchain, Beyond Crypto

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E2 What the FTX?

      • Insights Events
        • Events
        • Insights Live
        • Questrom Institute Events
      • In the Media
        • All
        • BU Today
        • Global Media
        • Local Media
        • National Media
        • Op-Ed
        • The Brink
        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Inside the Push to Make Everyone Friends at Work

        Here’s Why Experts Say Russia and China’s Attempts to ‘De-Dollarize’ Global Markets are Going Nowhere

        5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

        3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

        New Immigration Data Point To Larger U.S. Workforce Issues

        A Risk Management Nightmare at Silicon Valley Bank

        How CFOs are navigating the debt ceiling standoff

        Opposing scientists find no clear evidence for gender bias in academic science

        Opposing scientists find no clear evidence for gender bias in academic science

        Ethics Professor Raises Key Questions About the Future Use of AI

        Questrom marketing researcher explores the data-tracking debate

        Ownership in AI: Who is responsible for the benefits and downsides of AI’s output?

        Ownership in AI: Who is responsible for the benefits and downsides of AI’s output?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Employees Hate Hot-Desking

        Vanishing Phone Customer Support is Driving Us All Insane

        What to know about First Republic and the banking crisis

        Trending Tags

        • Publications
          • All
          • Books
          • Harvard Business Review
          • Journals
          • Sloan Management Review
          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          To Encourage Patients to Fill Prescriptions, Fix Copays

          To Encourage Patients to Fill Prescriptions, Fix Copays

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          ESG Investing

          ESG Investing Isn’t Designed to Save the Planet

          Trending Tags

          Insights@Questrom
          Home Publications Harvard Business Review

          Harvard Business Review: For Patients to Trust Medical AI, They Need to Understand It

          Carey MorewedgebyCarey Morewedge
          September 22, 2021
          in Harvard Business Review, Health, Biopharma, & Health-Tech, Publications
          19
          A A

          Doctor showing senior patient how to synchronize health app in smartphone and smartwatch

          Diagnostic care health applications, enabled by artificial intelligence (AI), have become more widely available directly to consumers, including on mobile devices. However, consumers have been slow to adopt the use of such tools as they tend to trust human health care providers more than their AI analog. Lack of appreciation of the patient’s unique needs and the ambiguity surrounding accountability for mistakes made by AI, are just a few of the reasons that the consumer trust lags. In a recent Harvard Business Review article co-authored by Chiara Longoni, assistant professor of marketing, Carey Morewedge, professor of marketing, and their colleague Romain Cadario, assistant professor of marketing at Erasmus University, they grapple with this issue and discuss potential interventions.

          Consumer adoption of medical AI has as much to do with their negative perceptions of AI care providers as with their unrealistically positive views of human care providers. Consumers are reluctant to rely on AI care providers because they do not believe they understand or objectively understand how AI makes medical decisions; they view its decision-making as a black box.

          Chiara Longoni
          Assistant Professor of Marketing
          &
          Carey Morewedge
          Professor of Marketing

          Understanding consumer resistance to AI is a critical topic for policymakers. For many health policy experts, the use of innovative health services and technology are a means to improving the health care system.

          Read the Full Article
          Tags: Carey MorewedgeChiara LongoniHarvard Business Review
          Share2Tweet1ShareShareSend
          Carey Morewedge

          Carey Morewedge

          Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

          Related Posts

          Make It Safe for Employees to Speak Up – Especially in Risky Times
          Harvard Business Review

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          April 25, 2023
          Will Generative AI Create a New Era of Search Competition?
          Artificial Intelligence in Business

          Will Generative AI Create a New Era of Search Competition?

          March 14, 2023
          A Better Approach to Customer-Centric Messaging and Engagement
          Books

          A Better Approach to Customer-Centric Messaging and Engagement

          March 2, 2023
          RxPass smartphone interface. (Amazon Photo)
          Health, Biopharma, & Health-Tech

          Meet Amazon’s New Prescription Plan: RxPass

          February 26, 2023
          How Coworking Spaces Impact Employee Well-Being
          Harvard Business Review

          How Coworking Spaces Impact Employee Well-Being

          February 9, 2023
          Will Salary Transparency Laws Change Employee Compensation?
          Publications

          Will Salary Transparency Laws Change Employee Compensation?

          January 31, 2023
          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work
          Journals

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          January 19, 2023
          To Encourage Patients to Fill Prescriptions, Fix Copays
          Harvard Business Review

          To Encourage Patients to Fill Prescriptions, Fix Copays

          October 25, 2022

          Upcoming Events

          No event found!

          Get Our Insights Newsletter

          Get Insights straight to your inbox by signing up now.

            Popular Insights

            • ChatGPT producing an essay

              Ethical Implications of ChatGPT in the Educational Setting

              93 shares
              Share 37 Tweet 23
            • Do People Believe Generative AI?

              29 shares
              Share 12 Tweet 7
            • Thinkers50@BUQuestrom: Passion & Purpose

              18 shares
              Share 7 Tweet 5
            • Silicon Valley Bank: Blame and Ethics of the Failure

              38 shares
              Share 15 Tweet 10
            • [Marketplace] How much profit do fireworks stands make?

              13 shares
              Share 5 Tweet 3

            Boston University Questrom School of Business
            595 Commonwealth Avenue
            Boston, MA 02215

            Follow Us

            Newsletter

            © 2023 Trustees of Boston University

            • About Us
            • Digital Business Institute
            • Human Resource Policy Institute
            • Susilo Institute for Ethics in the Global Economy
            Generic selectors
            Exact matches only
            Search in title
            Search in content
            Post Type Selectors
            • Business Challenges
              • Business Policy & Markets
              • Digital Business
              • Diversity, Equity & Inclusion
              • Entrepreneurship & Innovation
              • Future of Work
              • Health, Biopharma, & Health-Tech
              • Risk
              • Social Impact
            • Business Functions
              • Corporate Strategy
              • Finance & Accounting
              • Innovation
              • Leadership & Management
              • Marketing
              • Operations
              • Technology
            • Publications
              • Journals
              • Harvard Business Review
              • Sloan Management Review
            • Insights Events
              • All Events
              • Insights Live
              • Questrom Institute Events
            • Videos & Podcast
              • Videos
              • Insights@Questrom Podcast
              • Podcast
            • Voices in the Media
            • Our Experts

            © 2023 Trustees of Boston University

            Welcome Back!

            Sign In with Linked In
            OR

            Login to your account below

            Forgotten Password?

            Retrieve your password

            Please enter your username or email address to reset your password.

            Log In
            Suggest Topic
            X

            Add New Playlist

            -
            00:00
            00:00

            Queue

            Update Required Flash plugin
            -
            00:00
            00:00